Tulisa's big reveal of her new single this weekend on the X Factor was complete with a supporting campaign from augmented reality startup Blippar.
December 3rd, 2012 by Music Ally
November 19th, 2012 by Music Ally
Ke$ha and JLS are the latest major-label artists that are using a digital marketing campaign to get fans looking for content related to their new albums.
September 18th, 2012 by Music Ally
Dutch startup Layar just announced a big milestone: 25m downloads of its app on all platforms, and 1m more every month.
June 28th, 2012 by Music Ally
We take a look at Domino Drip, the subscription service which the UK indie label has partnered with Drip.fm to launch, and how this sort of direct-to-consumer subscription model may refocus the role of...
June 19th, 2012 by Music Ally
The lack of an official Justin Bieber app has always surprised us, given the enormous number of unofficial (and not very good) apps based on the star.
February 16th, 2012 by Music Ally
British boy band The Wanted have leapt onto the mobile augmented reality bandwagon, courtesy of a partnership between their management and AR startup Blippar.
November 30th, 2011 by Music Ally
The latest compilation in the Now That's What I Call Music! series will be getting a thoroughly-modern marketing boost from augmented reality technology.