Bose shows off audio-only augmented-reality sunglasses
Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses. But can there be augmented reality...
March 12, 2018
Spotify UK bags Danone, Bose and Samsung for ‘branded moments’
Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists. The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose,...
February 1, 2017
Bose planning to launch streaming music service
Streaming services like Spotify and Deezer are mustard-keen to sign partnership deals with hi-fi makers, but the latter companies may have their own streaming ambitions too. Latest in that group is Bose, which is interesting...
December 24, 2014
Deezer adds second US launch through Bose partnership
When Deezer was talking earlier this year about its ambitions to launch in the US, many journalists (us included) thought telco deals might be its way in. Actually, it’s hardware partnerships that are providing Deezer...
October 8, 2014