Tag: brands

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Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
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St. Vincent talks live music: ‘People want transcendence’

This year's Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon's program closed...
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Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’

Universal Music Group's global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled 'Re-humanising the Creative Process' focused on how brands...
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Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’

Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling...
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Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’

There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine...
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Spotify and Smirnoff launch ‘unconscious gender bias’ campaign

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
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Jaguar Land Rover hiring engineers via Gorillaz app

We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
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Esports is exploding: here’s how the music industry can get involved

This guest column comes from Mathieu Lacrouts, co-founder and CEO of esports advertising agency Hurrah: Gamers have always had a competitive spirit. From the very beginning they enjoyed fighting with friends over Pong. The...
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Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
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Universal Music talks brands: ‘If you’re listening to the Rolling Stones, you’re drinking Coca-Cola not Pepsi’

In 2017 there is much more to brands and music than lucrative endorsement deals for top-tier artists. In some emerging markets, some labels now make more money from brand partnerships than from sales or streams. How are...
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Deezer doubles down on football with Manchester United deal

Football has become a new string for Deezer’s bow in the last year, thanks to its addition of live audio commentary and podcasts in some of its key markets. Now the streaming service is expanding that with a high-profile...
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YouTube buys FameBit to connect creators with brands

Music rightsholders are continuing their efforts to squeeze greater per-stream payouts out of YouTube, but in the wider world of YouTubers, the real money has been in brand partnerships for some time now. From vloggers...