Tag: campaign

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MC Hammer turns to Twitter to distribute new music

MC Hammer successfully reinvented himself as a tech entrepreneur in recent years, even if the actual startups he founded weren’t that successful. But now he’s combining tech and music in the campaign for his latest release,...
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One Direction debut #H1DDENinSpotify campaign

This weekend saw a fun digital campaign for the latest One Direction album ‘Four’, which involved sending fans to streaming music service Spotify to find hidden “snippets” of tracks. “You guys mentioned #FOUR A...
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New report explores which direct-to-fan platform is best for your campaign

UK-based direct-to-fan agency Wicksteed Works has launched a new report comparing 10 of the leading D2F marketing platforms. The report is aimed at musicians, managers and labels trying to decide which platform suits their...
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Danish band Suspekt use Snapchat for ‘Digital Call Girl’ campaign

We never thought we’d be writing the phrases “Universal Music” and “call girls” in the same sentence without a few lawyers checking it first. But in this case, we’re safe: even if Universal...
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Morrissey’s latest album digitally disappears after label row

You can’t buy the latest Morrissey album – ‘World Peace is None of Your Business’ – on iTunes, although for now it remains on Spotify (in the UK at least). This isn’t a digital holdout by the former Smiths star,...
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Rustie’s homage to Minecraft is also the campaign for his new album

EDM star Rustie has a new album on the way, and he’s promoting it via an online game which sees fans exploring a blocky landscape of trees, grass and mysterious structures. Sounds familiar? Well, yes: it’s an unashamed...
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Kickstarter campaign revives Aphex Twin’s ‘Caustic Window’ album

Well, this isn’t really digital marketing, in the sense that Aphex Twin merely gave this project his blessing rather than ran it. But it’s an interesting example of crowdfunding in action. Fans teamed up to pledge...
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Foo Fighters fans raise $70k to crowdfund a gig in Richmond, Virginia

Live crowdfunding platform Crowdtilt has a new feather in its cap: an apparent promise by Foo Fighters to play a gig in frontman Dave Grohl’s home state of Virginia after fans in Richmond committed $70k in ticket pre-orders....
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Wearhaus Arc headphones can share music wirelessly

We’ve seen a few startups tackling the idea of small groups of people sharing music in real-time: for example apps that a group all have installed on their smartphones to synchronise playback of music. Now someone’s...
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Begin Again movie marketing campaign will turn Spotify into a dating service

Hollywood firm The Weinstein Co. is using Spotify as a key part of the digital marketing for its Begin Again film. The romance movie is getting its own microsite to turn Spotify into a ‘Tinder for Music’, with...
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Kickstarter campaign revives Aphex Twin’s ‘Caustic Window’ album

Well, this isn’t really digital marketing, in the sense that Aphex Twin merely gave this project his blessing rather than ran it. But it’s an interesting example of crowdfunding in action. Fans teamed up to pledge...
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One Month of One Direction campaign pushes all the buttons

Sony Pictures is running an ambitious 'One Month of One Direction' campaign to promote the band's new 'This Is Us' film, with plenty of digital elements.