Tag: campaigns

Read More

Sandbox 170 – Best Music Marketing Campaigns of 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
Read More

The 40 best music marketing campaigns from 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
Read More

Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...
Read More

Sandbox 161 – Hit or Hype

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
Read More

Sandbox 160 – Brand Stand

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
Read More

Report 389 – Onstage, Online

In our cover feature we look beyond the noisy chatter about VR concerts to consider where else digital is really impacting on the live business. From the rise of non-live companies using ticketing to turn themselves into...
Read More

Sandbox 155 – A note from our Sponsors

When the iPhone arrived in 2007, some thought that artist apps would be the future. So there was a gold rush followed by a lot of disappointment. They were expensive to build and hardly anyone used them. Even platforms like...
Read More

Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
Read More

Sandbox 149 – Grat’s Entertainment

Lead: with downloads in decline, we ask if the instant grat, that failsafe of music marketing in recent years, is now under threat. Has streaming pulled the rug from under its feet? Or can they be used to draw in an early...
Read More

Sandbox 140 – Grasping at straws: Facebook and the Fable of Organic Reach

Lead: Organic reach might just be the biggest fable in the music industry, especially on Facebook. We speak to those tasked with hitting this most rapid of moving targets about what works (paying to promote posts, mainly)...
Read More

Sandbox 139 – Prime Numbers

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants that are arriving...
Read More

Demi Lovato getting her own mobile game from Pocket Gems

The lucrative success of Kim Kardashian’s mobile game is spurring a new wave of celebrity titles for smartphones and tablets, including some based on musicians. The Kardashian game’s publisher Glu Mobile has signed deals...