Tag: childish gambino
Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories
Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
July 30, 2018
Childish Gambino gets a new summer-themed Snapchat lens
Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
July 17, 2018
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
May 24, 2017