Tag: coca-cola

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Campaigns: Coca Cola and WeChat launch Musicons – Sandbox 111

Messaging app WeChat – owned by Tencent, one of China’s biggest Internet companies – is part of Coca-Cola’s latest music-centric campaign. Lyrics are featured on Coke bottles in China accompanied with a QR code that...
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Coca-Cola teams up with charity RED for iTunes releases

There’s a brand new song by Queen on iTunes this week, with vocals of their late frontman Freddie Mercury. The track is ‘Let Me In Your Heart Again’, a previously-unreleased song that’s been mixed by William Orbit...
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Spotify launches new video ad offering, Calvin Harris becomes a Spotify “billionaire”

Coca-Cola, Ford, McDonald’s and NBC Universal Pictures are among the launch partners that will be using two new video products on Spotify For Brands – Spotify’s marketing platform. The first product, Video Takeover,...
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Pepsi creates its own label for World Cup album Beats of the Beautiful Game

Pepsi isn’t an official World Cup sponsor (hello, Coca-Cola) so it can’t mention the tournament by name in its marketing this summer. However, just like Coke, the company is putting music at the heart of its campaign....
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Sandbox 111 – Album pre-releases

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
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Backplane will soon let any celebrity build their own social network

Digital startup Backplane made its name building and running Lady Gaga’s Little Monsters community, although it has also worked with Guns’n’Roses, Conde Nast and Coca-Cola. Now the company is preparing to...
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Coca-Cola launches ‘musicons’ WeChat lyrics campaign in China

We’ve been trying to write more about the role music can play in the massive messaging apps taking various parts of the world by storm. The latest example is a campaign not from an artist, but from a big brand – Coca-Cola...
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Coca-Cola launches Spotify-powered Placelists iPhone music app

Coca-Cola’s Placelists app – launched as a location-based music playlists app for Spotify’s desktop client in June 2013 – has gone mobile,
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Coca-Cola launches Spotify-powered Placelists iPhone music app

Coca-Cola's Placelists app – launched as a location-based music playlists app for Spotify's desktop client in June 2013 – has gone mobile, initially for iPhone. The app quietly went live on Apple's App Store this morning,...
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Backplane raising $12m from investors including Coca-Cola

Backplane is the company behind Lady Gaga's Little Monsters fan community, as well as Guns'n'Roses' similar Paradise City site.
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Coca-Cola launches Spotify-branded slimline cans in the UK

Coca-Cola's marketing partnership with Spotify just stepped up a notch in the UK, with the rollout of new 250ml cans of Coke, Coke Zero and Diet Coke featuring Spotify branding.
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Coca-Cola launches its Placelists app for Spotify

Remember that marketing partnership between Coca-Cola and Spotify more than a year ago? We haven't seen much of the companies' promise to make Spotify "the key underlying technology for Coca-Cola Music globally" since then,...