The 2012 London Olympics were very much “the musical Olympics” and “the social media Olympics”, with British artists showcased in the bookending opening and closing ceremonies in Stratford and...
August 23rd, 2012 by Music Ally
June 15th, 2012 by Music Ally
Jessie J has teamed up with Coca-Cola water brand glacéau vitaminwater to create an online music video game called Musical Chairs...
June 14th, 2012 by Music Ally
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their...
April 23rd, 2012 by Music Ally
Coca-Cola has been working with Mark Ronson on a music-focused campaign for this summer's Olympic Games - we liveblogged his appearance at Midem with Coke exec Wendy Clark
April 19th, 2012 by Music Ally
Spotify has signed a global brand partnership with Coca-Cola that will see the streaming music service becoming "the key underlying technology for Coca-Cola Music globally", including an integration into...
April 19th, 2012 by Music Ally
Spotify has signed a global brand partnership with Coca-Cola that will see the streaming music service becoming "the key underlying technology for Coca-Cola Music globally", including an integration into...
April 18th, 2012 by Darren Hemmings
Today Spotify announced that it was to launch branded apps in conjunction with Coca-Cola, Reebok, McDonald’s, Intel and AT&T. So, I thought I’d gauge intial response from my followers...
February 1st, 2012 by Music Ally
When thinking about potential partnerships for Spotify, ISPs have usually been to the forefront of people's thinking. How about big, fizzy brands though? Here's Coca-Cola's head of global entertainment...
August 17th, 2011 by Music Ally
Well, you can't accuse Coke's Joe Belliotti of setting his ambitions low. He's been talking to Marketing Week about Coca-Cola Music, a new branded platform that launched earlier this year with a 24-hour...
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