May 13th, 2013 by Music Ally

Union J - Vine

Musicians and labels are catching on to the creative potential of Twitter's Vine, especially when it means getting fans involved with an artist.

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October 17th, 2012 by Rob MacAllister

Ed Sheeran Vyclone

Ed Sheeran uses fans as a film crew to crowdsource his latest official lyric video for fan favourite, 'Give Me Love' via startup Vyclone.

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August 1st, 2012 by Music Ally


"Dave Matthews Band want YOU to be in the music video for Mercy. We will edit your pictures and film into one unique music video for Mercy," the band's website explains.

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January 13th, 2012 by Music Ally


Startup OutListen is the latest company looking to gather fans' cameraphone footage from gigs and turn it into a more-satisfying whole.

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November 4th, 2009 by Music Ally


US festival Lollapalooza is asking music fans to help choose its lineup for next year, with the launch of a website titled Be A Booking Agent.

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