Tag: david emery

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Lessons from Kobalt’s Laura Marling pre-save campaign

At our recent Sandbox Summit conference, Kobalt Music Recordings’ David Emery outlined three lessons learned from running a Spotify pre-save campaign for Laura Marling. Now he’s turned the talk into a blog post, which...
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Should the charts measure ‘engaged’ streams not playlists?

There has been plenty of chatter this month in the UK about a tweak to the official singles chart’s methodology, aimed at preventing another Sheeran-style takeover of the upper reaches. One of the latest responses came...
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Who will invent music’s ‘Snapchat Stories’ equivalent?

Kobalt’s David Emery has been blogging again, in his usual thoughtful style. This time he’s wondering what the musical equivalent of Snapchat’s ‘Stories’ – “the first truly mobile native content medium that...
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Why Netflix originals may (or may not) be a template for Spotify

Netflix has no free tier, but it’s managed to sign up more than 75 million paying subscribers, many attracted by its original shows like House of Cards, Orange Is The New Black and Making A Murderer. No wonder there...
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Bots and ‘super playlists’ are in music’s streaming future

Kobalt Label Services’ David Emery has strapped on his prediction goggles to speculate about how streaming music may evolve by the year 2030. Including some thoughts on playlists, noting that the biggest already have...
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Should the music charts be based on revenues, not units?

Kobalt’s David Emery has published a blog post about the music industry’s “deep-rooted obsession with charts and statistics” that sees labels flinging money at campaigns to top the singles and/or albums charts, rather...
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Virtual reality: a sceptic writes

Memo to the family and friends of Kobalt Label Services’ marketing director David Emery: if you buy him a VR headset for Christmas, you’ll be getting SHORT SHRIFT. Emery has published a blog post comparing hype in the...
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Surprise album releases? They’re ‘exciting’

Kendrick Lamar is just the latest prominent artist to release their new album by surprise. Kobalt UK’s marketing director, David Emery, thinks it’s a good thing more artists are shortening their pre-release plans. “There’s...
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Could YouTube fade from view just like MySpace?

Every so often, Kobalt Label Services’ marketing director David Emery publishes a thoughtful post on his own blog about the digital industry. The latest focuses on YouTube. “It is so big, so ubiquitous that the idea that...
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Alt-J: big on the iTunes Store, but exclusively pre-streaming on Spotify

Spotify announced its latest pre-release exclusive yesterday: a week’s streaming of Alt-J’s second album ‘This Is All Yours’ before its general release on 22 September. The company noted that the...
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Why music may be the ‘older, wiser brother’ to books and video

It always bugs us when we go to non-music conferences and hear other creative industries promising not to repeat the digital mistakes of the music industry.
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SANDBOX special: Facebook Listen button – the digital music marketer’s viewpoint

Sandbox caught up with five digital marketers within music to get their thoughts on the subject. They were Aaron Bogucki, senior digital manager, Polydor Records; David Emery, head of marketing, Beggars Group; Charlie Biles,...