SoundCloud debuts video series in partnership with The Fader
Now may not seem the most opportune time for SoundCloud to be investing in original video content that lives outside its core service. But the streaming service has partnered with The Fader to make a series of six shows...
July 18, 2017
Sandbox 161 – Hit or Hype
Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
July 13, 2016
Deadmau5 gets a Google Cardboard VR app through Absolut
In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.
July 1, 2016
Deadmau5 explains why he’s broadcasting on Twitch
Joel Zimmerman – aka Deadmau5 – was one of the first musicians to adopt live-video platform Twitch seriously, streaming his gaming and recording sessions alike to a growing audience on the Amazon-owned platform. He’s...
October 1, 2015
British startup Chew hopes to be ‘Twitch.tv for DJs’
Twitch for DJs? Amazon’s games live-streaming service has been making moves towards being that itself, with the likes of Deadmau5 and Steve Aoki on board. But British startup Chew sees an opportunity to double down on the...
March 3, 2015
Robbie Williams taps Upfront for subscription-based mobile app
Robbie Williams is the latest musician to test in-app subscriptions in a mobile app. Robbie Williams Official launched last week for iOS, promising “the ultimate digital destination for fans who want to go backstage...
October 24, 2014
Sandbox 109 – #MUSICMARKETING
Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong and why they will...
May 21, 2014
Deadmau5 launches subscription-based ‘digital destination’ app for fans
Last December, dance star Deadmau5 launched his own online subscription service for fans, hosted at live.deadmau5.com. It offered a mixture of news, chat and live streams, with free and paid tiers providing different levels...
May 16, 2014
Music Ally Sandbox 100 – Welcome to 2014
Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
January 15, 2014
Deadmau5 Live subscription service now open for fans
Dance star Deadmau5 announced plans for his own subscription service a little earlier in 2013, but it went live before Christmas.
January 2, 2014
Deadmau5 and Space Invaders… Together at last!
"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"
August 23, 2013