May 21st, 2014 by Music Ally

Sandbox 109 cover photo

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong...

Continue reading »

May 16th, 2014 by Stuart Dredge

deadmau5-app

Last December, dance star Deadmau5 launched his own online subscription service for fans, hosted at live.deadmau5.com. It offered a mixture of news, chat and live streams, with free and paid tiers providing...

Continue reading »

January 15th, 2014 by Music Ally

Sandbox 100

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd...

Continue reading »

January 2nd, 2014 by Music Ally

DEADMAU5_logo

Dance star Deadmau5 announced plans for his own subscription service a little earlier in 2013, but it went live before Christmas.

Continue reading »

August 23rd, 2013 by Music Ally

5416443173_a7f71c04f5

"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"

Continue reading »

April 26th, 2013 by Music Ally

Machinima

We're very interested in YouTube multi-channel networks and their potential for music in 2013, as you'll know if you read our recent Maker Studios interview.

Continue reading »

December 21st, 2012 by Music Ally

DeadMau5 game

The latest electronica artist to appear in a game is Deadmau5, courtesy of a licensing deal with developer Ice Cap Games. It's released Shred Neffland: featuring Deadmau5 for iPhone as a free download.

Continue reading »

September 27th, 2012 by Music Ally

deadmau5-album-title-goes-here

Grooveshark software engineer James Hartig points out that "Grooveshark has a deal with Ultra for the deadmau5 content".

Continue reading »

September 26th, 2012 by Stuart Dredge

deadmau5-album-title-goes-here

There’s still no conclusive smoking-gun evidence to show that streaming music cannibalises download sales. Plenty of artists have publicly compared payouts from Spotify and its rivals with payouts...

Continue reading »