Animoca Brands has emerged as one of the biggest players in web3, gaming and NFTs, thanks in part to its investments in startups.
Tag: Deadmau5
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Metaverse music: The Sandbox, iHeart-Fortnite and… M&Ms?
The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what’s happening.
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deadmau5 doubles down on the metaverse with startup Oorbit
deadmau5 (via Pixelynx) is one of the investors in a $5m seed round for the startup alongside entrepreneur Mark Cuban and investment firm HOF Capital.
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Deadmau5 and Plastikman’s Pixelynx plans a music NFTs game
Pixelynx is the ‘direct-to-avatar’ startup launched earlier this year by electronic musicians Joel ‘Deadmau5’ Zimmerman and Richie ‘Plastikman’ Hawtin, among other co-founders.
It was focused on helping artists and other public figures “digitise their brands into collectible goods for use in gaming and virtual worlds”. Now we know more about its plans to create one of those worlds of its own.
Pixelynx is working with Pokémon Go creator Niantic’s recently-unveiled Lightship platform to build a mobile game based around music, augmented reality and NFTs.
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Deadmau5 launches his Oberhasli virtual world with concerts
The concert will see fans listening to a setlist of Deadmau5 tracks while moving through 13 ‘interactive worlds’ created using Core.
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deadmau5 is developing a virtual world on gaming platform Core
Called Oberhasli, it features “a constantly evolving online world with music, games, and other interactive content” curated by deadmau5
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deadmau5 uses Core games platform to crowdsource a video
Last September, we wrote about a startup called Manticore Games, which had launched a platform called Core that was in similar(ish) territory to Roblox. In other words, a platform where people […]
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Plastikman and Deadmau5 enter The Sandbox… NFTs included
Sandbox, as we hope you’ll all know, is Music Ally’s now-monthly marketing report which has spawned a series of events. The Sandbox, however, is something different: a ‘decentralised virtual world’ being […]
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Deadmau5 and Plastikman launch ‘direct-to-avatar’ startup Pixelynx
We know about ‘direct-to-consumer’ companies, but ‘direct-to-avatar’ is a new term for us. That’s the phrase being used by a new startup called Pixelynx which includes some familiar names from the music […]
Posted inSandbox
Sandbox Issue 254: The Rise of Music Podcasts
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]
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Steve Aoki and Deadmau5 next to play Fortnite’s new venue
Fresh from hosting a Major Lazer-themed DJ set from Diplo, Fortnite’s new ‘Party Royale’ mode is set for its next music concert tonight. The ‘Party Royale Premier’ will take place at the […]
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deadmau5 quits Twitch after being suspended for homophobic insult
It’s a mixed month for men wearing large plastic objects on their heads playing games on the internet, it’s fair to say. Marshmello did well from his Fortnite concert, but […]