March 3rd, 2015 by Music Ally Blog

Twitch for DJs? Amazon’s games live-streaming service has been making moves towards being that itself, with the likes of Deadmau5 and Steve Aoki on board. But British startup Chew sees an opportunity...

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October 24th, 2014 by Music Ally Blog

Robbie Williams is the latest musician to test in-app subscriptions in a mobile app. Robbie Williams Official launched last week for iOS, promising “the ultimate digital destination for fans who...

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May 21st, 2014 by Music Ally

Sandbox 109 cover photo

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong...

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May 16th, 2014 by Stuart Dredge


Last December, dance star Deadmau5 launched his own online subscription service for fans, hosted at It offered a mixture of news, chat and live streams, with free and paid tiers providing...

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January 15th, 2014 by Music Ally

Sandbox 100

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd...

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January 2nd, 2014 by Music Ally


Dance star Deadmau5 announced plans for his own subscription service a little earlier in 2013, but it went live before Christmas.

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August 23rd, 2013 by Music Ally


"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"

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April 26th, 2013 by Music Ally


We're very interested in YouTube multi-channel networks and their potential for music in 2013, as you'll know if you read our recent Maker Studios interview.

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December 21st, 2012 by Music Ally

DeadMau5 game

The latest electronica artist to appear in a game is Deadmau5, courtesy of a licensing deal with developer Ice Cap Games. It's released Shred Neffland: featuring Deadmau5 for iPhone as a free download.

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