Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong...
May 21st, 2014 by Music Ally
May 16th, 2014 by Stuart Dredge
Last December, dance star Deadmau5 launched his own online subscription service for fans, hosted at live.deadmau5.com. It offered a mixture of news, chat and live streams, with free and paid tiers providing...
January 15th, 2014 by Music Ally
Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd...
January 2nd, 2014 by Music Ally
Dance star Deadmau5 announced plans for his own subscription service a little earlier in 2013, but it went live before Christmas.
August 23rd, 2013 by Music Ally
"Making fun of PR puffery is sort of like shooting fish in a barrel after you've already dropped jumper cables into the water,"
April 26th, 2013 by Music Ally
We're very interested in YouTube multi-channel networks and their potential for music in 2013, as you'll know if you read our recent Maker Studios interview.
December 21st, 2012 by Music Ally
The latest electronica artist to appear in a game is Deadmau5, courtesy of a licensing deal with developer Ice Cap Games. It's released Shred Neffland: featuring Deadmau5 for iPhone as a free download.
September 27th, 2012 by Music Ally
Grooveshark software engineer James Hartig points out that "Grooveshark has a deal with Ultra for the deadmau5 content".
September 26th, 2012 by Stuart Dredge
There’s still no conclusive smoking-gun evidence to show that streaming music cannibalises download sales. Plenty of artists have publicly compared payouts from Spotify and its rivals with payouts...