Sandbox 193: Playlisten without prejudice
Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
December 7, 2017
Sandbox 177: One Congregation Under A Groove
Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
April 12, 2017
Aurora fans release their moths on Spotify for new album
No, ‘releasing your moth’ isn’t new-fangled rock slang. Universal’s Decca Records launched a nifty homepage takeover on Spotify for Aurora’s new album ‘All My Demons Greeting Me As A Friend’ on Friday. Fans...
March 14, 2016
Ludovico Einaudi takes ‘Touch Pianist’ to Spotify’s homepage
Third-party apps are no longer part of Spotify’s desktop client, but there’s still a way for users to get interactive with music within the app. Decca has launched something called ‘Touch Pianist’ for classical...
October 21, 2015
Decca gets text-messaging for Proms promotion
If you find yourself in the vicinity of the Royal Albert Hall during the Proms this summer, don't be surprised if you receive a text message from your operator offering some free classical-music downloads.
July 23, 2013
Digital success for Ludovico Einaudi and Les Misérables soundtrack
Decca-signed composer Ludovico Einaudi has become the first classical artist to sell more digital than physical copies of an album in the UK.
January 30, 2013
Cecilia Bartoli’s new classical album has a companion iPad game
Classical music artist Cecilia Bartoli's promotional campaign for her new album ‘Mission’, includes a standalone iPad game.
November 27, 2012
Decca reveals digital plans for Olympic Games compilations
Decca's soundtracks will be released digitally "on the world's foremost download and streaming platforms" straight after the ceremonies finish: 28 July for the opening ceremony, and 12 August for the closing ceremony.
July 20, 2012
Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
June 14, 2012
Digital Marketing roundup 07/06/12
Here you'll find today's (07/06/12) Digital Marketing roundup...
June 7, 2012
Decca launches digital campaign for classical composer Ludovico Einaudi
Decca has launched a new digital campaign based on composer Ludovico Einaudi, who has recently been in the UK charts thanks to one of his piano tracks being recommended by Radio 1 as ideal for exam revision...
June 21, 2011