Tag: decca

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Sandbox 193: Playlisten without prejudice

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
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Sandbox 177: One Congregation Under A Groove

Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
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Aurora fans release their moths on Spotify for new album

No, ‘releasing your moth’ isn’t new-fangled rock slang. Universal’s Decca Records launched a nifty homepage takeover on Spotify for Aurora’s new album ‘All My Demons Greeting Me As A Friend’ on Friday. Fans...
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Ludovico Einaudi takes ‘Touch Pianist’ to Spotify’s homepage

Third-party apps are no longer part of Spotify’s desktop client, but there’s still a way for users to get interactive with music within the app. Decca has launched something called ‘Touch Pianist’ for classical...
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Decca gets text-messaging for Proms promotion

If you find yourself in the vicinity of the Royal Albert Hall during the Proms this summer, don't be surprised if you receive a text message from your operator offering some free classical-music downloads.
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Digital success for Ludovico Einaudi and Les Misérables soundtrack

Decca-signed composer Ludovico Einaudi has become the first classical artist to sell more digital than physical copies of an album in the UK.
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Cecilia Bartoli’s new classical album has a companion iPad game

Classical music artist Cecilia Bartoli's promotional campaign for her new album ‘Mission’, includes a standalone iPad game.
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Decca reveals digital plans for Olympic Games compilations

Decca's soundtracks will be released digitally "on the world's foremost download and streaming platforms" straight after the ceremonies finish: 28 July for the opening ceremony, and 12 August for the closing ceremony.
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Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music

Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
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Digital Marketing roundup 07/06/12

Here you'll find today's (07/06/12) Digital Marketing roundup...
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Decca launches digital campaign for classical composer Ludovico Einaudi

Decca has launched a new digital campaign based on composer Ludovico Einaudi, who has recently been in the UK charts thanks to one of his piano tracks being recommended by Radio 1 as ideal for exam revision...