Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Sandbox Issue 203: The Pause Clause
Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
May 2, 2018
Deezer optimistic about subscriptions growth in Brazil
Music Ally’s latest country profile focuses on Brazil, including an interview with Deezer’s country manager Bruno Vieira. He expresses optimism about the growth not just of music-streaming in Brazil, but of people...
April 4, 2018
Spotify and Deezer reveal latest artist partnerships
Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program. The new thing isn’t just...
March 21, 2018
Deezer reveals new Singtel deal and Midemlab sponsorship
Deezer has announced its latest deal with a mobile operator: Singtel in Singapore. It’s not quite a hard bundle, but it’s more than just a marketing partnership. Singtel’s post-paid customers will be able to pay...
February 23, 2018
Deezer strikes deal with telco Hutchison 3 Indonesia
Telco partnerships have always been a key part of Deezer’s business model, and its latest sees the company expanding its ambitions in Asia. It’s working with Hutchison 3 in Indonesia, through its Tri operator brand in...
February 1, 2018
Deezer unveils first batch of Deezer Next 2018 artists
Jorja Smith will be the first global artist promoted as part of streaming service Deezer’s ‘Deezer Next 2018’ initiative. She’ll get playlist and promotional support on the platform, with three more global ‘priority’...
January 16, 2018
Deezer takes action against ‘hacked versions’ of its app
Deezer has been cracking down on third-party apps and sites that stream-rip music from its service. Before Christmas, the streaming service sent takedown notices to development site GitHub for a number of tools, including...
January 2, 2018
Spotify and Deezer lobby EC (again) over big-tech gatekeepers
Spotify and Deezer’s CEOs have both signed a letter to European Commission president Jean-Claude Juncker calling for the EC to ensure they get a “level playing field” on platforms owned by large US technology companies...
December 14, 2017
Deezer HiFi streaming service is launching in Japan this month
Deezer is launching its hi-res ‘HiFi’ tier in Japan this month, working with local partners Onkyo, Pioneer Marketing and Yamaha. Deezer HiFi will offer FLAC-quality streaming in Japan with a catalogue of more than...
December 7, 2017
Spotify, Deezer and SoundCloud launch European lobbying coalition
Music-streaming services Spotify, Deezer and SoundCloud are among the founder members of a new coalition that plans to represent the European digital music industry in Brussels. Streaming service Qobuz, B2B firm 7digital...
November 8, 2017