February 26th, 2015 by Music Ally Blog

Well, it will if you believe eMarketer’s latest estimate, which suggests Pinterest will grow from 47.1 million users this year to 59.3 million in 2019. But let’s stick to 2015 for now: eMarketer thinks...

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February 26th, 2015 by Music Ally Blog

Facebook announced a new milestone yesterday: more than 2m advertisers on the social network, which is up from 1.5m in July 2014. “You’re creating jobs, sharing new ideas and inspiring all of us to...

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February 26th, 2015 by Music Ally Blog

Facebook’s balance between organic page reach and paid ads is a divisive subject: some artists and marketers rail against the idea of having to pay to reach fans who’ve Liked them, while others are...

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February 26th, 2015 by Music Ally Blog

Well-funded startup Backplane made a name for itself by creating own-brand social networks for big stars – notably Lady Gaga, whose Little Monsters community launched its platform. Guns’n’Roses were...

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February 25th, 2015 by Music Ally Blog

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various...

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February 25th, 2015 by Music Ally Blog

YouTubers covering songs has sometimes been a source of tension for rightsholders, but a recent marketing campaign for Microsoft’s Lumia smartphones featuring Clean Bandit showed the positive side. It...

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February 25th, 2015 by Music Ally Blog

There’s a long history of companies encouraging stars to set up their own online networks rather than just relying on platforms from MySpace to Facebook. Whalerock is the latest. It’s working with...

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February 20th, 2015 by Music Ally Blog

Pandora has a new way for artists to connect with their fans on the personal radio service: by talking at them. It’s launched a new feature called Artist Audio Messaging which, according to founder Tim...

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February 20th, 2015 by Music Ally Blog

Jack White’s image may be very much analogue, but that doesn’t stop him experimenting with some digital technology. Witness the new interactive video for his single ‘That Black Bat Licorice’, which...

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