August 30th, 2014 by Music Ally Blog

Facebook’s latest ad unit could come in handy for music marketers: “We’re announcing new features that help Pages promote their events and see how they’re performing,” announced the...

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August 30th, 2014 by Music Ally Blog

Talk about bum cakes? Etienne de Crecy’s new interactive video’s got ‘em. But beyond the wiggling backsides – and yes, this being the music industry in 2014, none of them belong to...

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August 30th, 2014 by Music Ally Blog

Our latest Sandbox digital music marketing report should have landed in your inbox last night. Here’s what it has inside: an exploration of successful non-music YouTube channels to see what artists...

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August 30th, 2014 by Music Ally Blog

Until yesterday, you had to be an advertiser or verified user to get access to Twitter’s official analytics dashboard. That’s now changed. “Absolutely thrilled to open up access to http://analytics.twitter.com...

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August 28th, 2014 by Music Ally Blog

Facebook’s strategy of “unbundling the big blue app” is well known, but now its Instagram subsidiary is trying something similar. Well, it’s launched a single spin-off app, anyway,...

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August 27th, 2014 by Music Ally

Sandbox 115 cover

Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming,...

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August 27th, 2014 by Music Ally Blog

When Aphex Twin announced his new album on the deep web via the Tor network, the page with its title and tracklisting was viewed 133,000 times in a day. That’s according to Tor, which says more artists...

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August 25th, 2014 by Music Ally Blog

EDM star Rustie has a new album on the way, and he’s promoting it via an online game which sees fans exploring a blocky landscape of trees, grass and mysterious structures. Sounds familiar? Well, yes:...

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August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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