December 19th, 2014 by Music Ally Blog

We’ve seen a few artists experiment with selling music directly from tweets through companies like Chirpify and Gumroad. Now the idea is spreading to the book publishing world. Major publisher Hachette...

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December 19th, 2014 by Music Ally Blog

See if you can spot the Really Bad Idea in this marketing campaign as we describe it: the organisers of the Parklife festival sent tens of thousands of text messages to people who’d previously registered...

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December 18th, 2014 by Music Ally Blog

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa,...

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December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

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December 16th, 2014 by Music Ally Blog

A musician releasing a song through FarmVille? 2011 called: it wants its digital marketing campaign idea back! But enough scepticism, for this new example is for charity. The new single by The Killers...

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December 15th, 2014 by Music Ally Blog

Last year, we wrote about Swiss electronica band Yello’s launch of a Yellofier music-making app for iOS (Bulletin, 2-Apr-13). Now there’s a brand new version called Yellofier Electrified, which was...

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December 15th, 2014 by Music Ally Blog

This weekend saw a fun digital campaign for the latest One Direction album ‘Four’, which involved sending fans to streaming music service Spotify to find hidden “snippets” of tracks. “You guys...

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December 15th, 2014 by Music Ally Blog

Rufus Wainwright is the latest high-profile artist to explore the potential for subscription-based apps, with the launch of his official iPhone app this week. It’s a free download pulling in his social...

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November 30th, 2014 by Music Ally Blog

2015 is going to be the year of exclusivity in the streaming market, with big artists playing streaming services off against one another for first dibs on their new albums. Take That are getting in early...

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