October 31st, 2014 by Music Ally Blog

Instagram has been testing 15-second video ads for a few months now, but its new units officially went live yesterday with four brands: Disney, Activision, Lancome, Banana Republic and CW. Disney’s ad...

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October 31st, 2014 by Music Ally Blog

We’re starting to take submissions for our Sandbox report’s end-of-year edition: Best Marketing Campaigns of the Year. We’d love to include some of the great work you’ve done this year, so we’re...

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October 31st, 2014 by Music Ally Blog

Lots of YouTubers use the descriptions of their videos to link to the channels of people they’ve collaborated with. Now YouTube is formalising that process. “The shout-out is cool, but what if that...

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October 29th, 2014 by Music Ally Blog

Topspin co-founder Shamal Ranasinghe has returned with a new service: Fluence, which we’ve already seen described as Topspin-meets-LinkedIn. The company puts it another way: “a simple utility to directly...

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October 28th, 2014 by Music Ally Blog

Spotify’s editorial team isn’t just working on playlists: it has also spawned the Landmark series of multimedia tributes to classic albums: Nirvana’s ‘In Utero’ and Nas’ ‘Illmatic’ so far....

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October 27th, 2014 by Music Ally Blog

Shakira’s latest commercial endeavour is a line of six toys and baby items with Fisher-Price, from a musical bouncer to alphabet blocks. The accompanying marketing campaign has an interesting digital...

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October 27th, 2014 by Music Ally Blog

Despite rumours that Facebook was working on an anonymous chat app, the results – a new app launched yesterday called Rooms – are actually quite different. It’s less about anonymity, and more a mobile...

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October 27th, 2014 by Music Ally Blog

Tumblr rolled out some new features for its video player last night, including the ability to pop it out as a separate window, so that users can continue to scroll through their dashboards while watching...

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October 25th, 2014 by Music Ally Blog

This week’s Sandbox digital music marketing report should be lurking in your inbox from last night. Our lead feature this week looks at digital-only labels, which are dramatically cutting overheads...

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