August 18th, 2015 by Music Ally Blog

Spotify secured a coup on Friday: the launch of an official White House account on its service, complete with two 20-song summer playlists from president Barack Obama. The ‘daytime’ playlist ranges...

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August 13th, 2015 by Music Ally Blog

The lucrative success of mobile game Kim Kardashian: Hollywood is leading several musicians to attempt to follow suit, with that game’s publisher Glu having signed up Katy Perry, Britney Spears and Nicki...

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August 13th, 2015 by Music Ally Blog

Twitter launched its Periscope live-streaming video app earlier this year, but hasn’t published too many stats on how it’s growing. The subsidiary remedied that yesterday with a post on Medium providing...

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August 12th, 2015 by Music Ally Blog

Smule’s Sing! karaoke app has expanded into a new genre with its artist partnerships: country. Artist Luke Bryan has made his debut on the platform with his single ‘Kick the Dust Up’, inviting fans...

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August 12th, 2015 by Music Ally Blog

Something we’ve seen Spotify execs talking about publicly much more regularly in the last year is what it means for the streaming service to get behind an artist and/or track. Billboard has a case study...

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August 12th, 2015 by Music Ally Blog

The digital marketing campaign that’s made us smile most this week comes from Yacht, the (excellent) electro-pop band who are preparing for the release of their new album ‘I Thought the Future Would...

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August 7th, 2015 by Music Ally Blog

And you say, all your hope is gone, and what’s the use in trying. What you need is to have some faith, shake off those sad blues, and get yourself a new direct-to-fan campaign from PledgeMusic to fund...

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August 7th, 2015 by Music Ally Blog

Live video-streaming mobile apps are currently hot – again – thanks to the likes of Periscope and Meerkat. The former is an important strategic play for Twitter, so the tech industry has been wondering...

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August 7th, 2015 by Music Ally Blog

Mobile games firm Glu Mobile has made more than $100m from its Kim Kardashian: Hollywood mobile game, with a decent chunk of those revenues going to Kardashian herself. Now the company is hoping to extend...

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