February 20th, 2015 by Music Ally Blog

Facebook’s advertising team has published a new blog post outlining its views on, well, views. “Not all ad impressions are created equal. Increasingly, advertisers, publishers and advertising industry...

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February 20th, 2015 by Music Ally Blog

Last June, crowdfunding service Kickstarter finished rolling out a new system for projects to go live, with an algorithm giving each an initial scan to detect whether they could launch without the need...

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February 16th, 2015 by Music Ally Blog

There’s a growing buzz around virtual reality (VR) headsets like the Oculus Rift and Google Cardboard, and what they could do with music. The latest example is a Kickstarter campaign launched by Jake...

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February 15th, 2015 by Music Ally Blog

Decca Nashville has launched a web app for The Shires to tie in with Valentine’s Day tomorrow. Based on the group’s upcoming album ‘Brave’, it’s a “romantic lyric generator” that aims to...

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February 12th, 2015 by Music Ally Blog

How relevant are your Facebook ads? The social network is going to start telling you. “Beginning this week, we’re going to start showing relevance scores as a visible metric in our ads reporting tools,”...

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February 12th, 2015 by Music Ally Blog

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for...

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February 11th, 2015 by Music Ally Blog

Snapchat? Pfft, SO last week. Madonna’s latest social-app marketing activity is taking place within location-based hookups app Grindr, with a focus on her gay fanbase. Users of the app are being invited...

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February 9th, 2015 by Music Ally Blog

Ricky Martin has a new album out tomorrow (10 February), and Sony Music is pushing the boat out on the digital activity around it with something called RickyAQQE Fan Pass Day today. Martin will be interacting...

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February 9th, 2015 by Music Ally Blog

Recently, Twitter launched native video features, but at the same time introduced something else new: group direct messages. Users can now privately chat to groups of friends using Twitter’s DM function,...

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