May 6th, 2015 by Music Ally Blog

Snapchat’s Snapcodes feature might have floated under your radar, but it’s worth thinking about now. It’s basically the messaging app’s equivalent of QR codes: an icon covered in dots that’s...

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May 5th, 2015 by Music Ally Blog

When live-video broadcasting app Meerkat launched earlier this year, it used Twitter to help people add their friends and then distribute their streams. But as Twitter prepared to launch its rival Periscope...

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May 5th, 2015 by Music Ally Blog

Not digital marketing, as such: more physical marketing for Britney Spears’ new single ‘Pretty Girls’, which made its debut in a number of Uber cabs in Los Angeles. Yes, that’s a limited audience,...

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May 5th, 2015 by Music Ally Blog

Organic reach for page posts has been declining steadily over recent years, but now Facebook is testing a feature giving its users a bit more control about what they see in their news feed – updates...

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April 30th, 2015 by Music Ally Blog

Slowly but surely, Tidal’s train of exclusives for its subscribers is getting rolling. Co-owner Jay Z announced plans for a New York ‘B-Sides’ concert on 13 May yesterday, which will see him playing...

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April 30th, 2015 by Music Ally Blog

Mobile games firm Glu Mobile has been making stacks of money with its Kim Kardashian: Hollywood game, and announced a few months ago that it was working on a similar title for Katy Perry. Now it’s adding...

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April 28th, 2015 by Music Ally Blog

BuzzFeed’s business isn’t just built on cute animals and listicles. The online media firm has always trumpeted its knowledge of the art and science of social sharing too: understanding how and why...

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April 28th, 2015 by Music Ally Blog

Paul McCartney now has more followers on Line than on Twitter and Facebook combined: 10.7m followers on Line compared to 2.3m on Twitter and 6.2m Facebook Likes. That’s one reason why McCartney’s marketing...

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April 27th, 2015 by Music Ally Blog

Memo to the family and friends of Kobalt Label Services’ marketing director David Emery: if you buy him a VR headset for Christmas, you’ll be getting SHORT SHRIFT. Emery has published a blog post comparing...

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