Tag: digital marketing

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Why messaging is the future for contact between artists and fans

By Tim Heineke, founder of I am POP, a new way of storytelling via chat. If you haven’t read Josh Constine's excellent blog post "Spotify’s missing money maker is artist-to-fan messaging” then you can read it here....
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What next for influencer marketing in the music world?

At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
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Making sense of attribution modelling in digital music marketing

In the latest roundup of panels from Music Ally’s recent Sandbox Summit 2018 conference in New York, the focus is on how attribution modelling is changing for digital music marketers, thanks to the rise of streaming and...
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Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution

At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
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Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO

Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
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Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social...
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Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...
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Spotify and Deezer reveal latest artist partnerships

Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program. The new thing isn’t just...
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Google and OK Go launch ‘sandbox’ for use in classrooms

US band OK Go’s latest brand partnership is with Google, and it has an educational focus. The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and...
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Linkfire gets a deeper data partnership with Pandora

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...
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K-Pop stars BTS are getting their own YouTube Red series

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...
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Apple expands its Apple Music for Artists analytics beta

Apple unveiled its new analytics dashboard in January, with Apple Music for Artists available being tested by ‘a few thousand’ artists at that time. Now it’s opening up to wider numbers of musicians, although still...