Tag: digital marketing

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Crossfaith invites fans to unlock new track… by headbanging

Japanese metal band Crossfaith are encouraging fans to headbang in their own homes with a marketing campaign for their new EP ‘Freedom’. Launched by label Sony Music and agency Ogilvy & Mather, the campaign gets fans...
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Facebook tests relegating page posts to secondary news feed

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay...
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CD Baby joins the pre-saves party on Spotify

In December 2016, Kobalt launched a campaign for Laura Marling that enabled fans to ‘pre-save’ her next album, automatically adding it (and its advance tracks) to their Spotify playlists as soon as they were available. Since...
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Spotify launches ‘Rise’ programme for emerging artists

A few years ago, Spotify had an initiative called ‘Spotlight’ which picked out its new acts to watch, promoting them in its local markets. Hozier, Tove Lo and Jack Garratt were among the beneficiaries. But Spotlight...
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Spotify launches new playlist-pitching system for labels

Spotify has moved to formalise the process by which major and independent labels pitch for slots in the Browse section of its service, with a quota-based system applying to global and local playlists. The move comes after...
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Digital marketing lessons from WMG, Kobalt and Lounge Books

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of...
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AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit... We are living in a time of abundant opportunity and tech companies are putting music front...
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What more could Spotify and Apple Music do for music marketers?

Streaming services like Spotify, Apple Music and their rivals have been working hard on back-end features for labels, managers and artists. But could they be doing more? The closing panel at Music Ally’s Sandbox Summit...
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Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
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Pitch perfect: the trends around pitching to Spotify and Apple Music playlists

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around...
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Musical.ly star Danielle Cohn launches her own app

There isn’t much excitement at all around apps for musicians in 2017: the heyday of artist-app platforms like Mobile Roadie is a rapidly-receding memory. But for social stars (or ‘influencers’) it’s a different...
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iHeartRadio launches entertainment show on Facebook

The latest music brand looking to make use of video on Facebook is iHeartRadio. The US streaming service has launched a TV-style chat-show called ‘iHeartNow with Elvis Duran’, fronted by one of its most popular DJs. The...