Tag: digital marketing

Japanese metal band Crossfaith are encouraging fans to headbang in their own homes with a marketing campaign for their new EP ‘Freedom’. Launched by label Sony Music and agency Ogilvy & Mather, the campaign gets fans...

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay...

In December 2016, Kobalt launched a campaign for Laura Marling that enabled fans to ‘pre-save’ her next album, automatically adding it (and its advance tracks) to their Spotify playlists as soon as they were available. Since...

A few years ago, Spotify had an initiative called ‘Spotlight’ which picked out its new acts to watch, promoting them in its local markets. Hozier, Tove Lo and Jack Garratt were among the beneficiaries. But Spotlight...

Spotify has moved to formalise the process by which major and independent labels pitch for slots in the Browse section of its service, with a quota-based system applying to global and local playlists. The move comes after...

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of...

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit... We are living in a time of abundant opportunity and tech companies are putting music front...

Streaming services like Spotify, Apple Music and their rivals have been working hard on back-end features for labels, managers and artists. But could they be doing more? The closing panel at Music Ally’s Sandbox Summit...

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around...

There isn’t much excitement at all around apps for musicians in 2017: the heyday of artist-app platforms like Mobile Roadie is a rapidly-receding memory. But for social stars (or ‘influencers’) it’s a different...

The latest music brand looking to make use of video on Facebook is iHeartRadio. The US streaming service has launched a TV-style chat-show called ‘iHeartNow with Elvis Duran’, fronted by one of its most popular DJs. The...