Tag: digital marketing

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Pato Pooh rocks the 8-bit era with new video

Want some viral buzz from the many big games blogs? Make a video referencing as many retro games as you can.
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YouTube to livestream U2 gig this weekend

More news on YouTube's move into live events: the site will stream a U2 gig live from Los Angeles this weekend, on the band's YouTube channel.
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John Mayer unveils augmented reality music video

US artist John Mayer has unveiled his latest web wheeze - an augmented reality video for his song Heartbreak Warfare. Fans can turn on their webcam and hold up a printed or mobile version of a special icon, which triggers...
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YouTube to host movie viewing party with added Twitter

YouTube has announced plans for an online viewing party for the film Taxi Driver, with live Twitter updates appearing below the viewing window.
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Now jam-bands are getting into user-generated content

US jam-band Umphrey McGee has been getting its fans involved in the music at recent gigs, getting them to text in descriptive words, phrases and pop culture references, which were then filtered backstage and projected onto...
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I-play launches Twitter promotion for iPhone hip-hop game

Mobile games publisher I-play has taken to Twitter to promote its new iPhone game Hip Hop All Star.
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Leann Rimes goes Simlish for The Sims 3 expansion pack

Country star Leann Rimes has re-recorded her You've Ruined Me song in Simlish for the next expansion pack for EA's The Sims 3 game.
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New Michael Jackson album to be sold as album-only on digital

The new Michael Jackson album, This Is It, is likely to be only available as an album download, rather than as individual tracks.
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New Michael Jackson song debuts online

Dying clearly is no impediment to a cross-platform multimedia promotion splurge.
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we7 teams with The Sun and Global Radio for listening parties

UK streaming service we7 has announced its latest two pre-release listening parties, both of which are with big media firms.
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[PIAS] launches digital marketing agency

Indie label group [PIAS] Entertainment has launched a new pan-European digital marketing agency, with the logical title of [PIAS] Digital Marketing.
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Ash launches A-Z digital subscription service

They announced it earlier this year, but UK indie band Ash are kicking off their A-Z Series of singles, working with online retailer Recordstore.co.uk for the digital element.