Excitement in Vine-land earlier this month, as it seemed that Beyoncé had launched an official account on Twitter’s video-sharing service. Swiftly verified and tweet-welcomed by Vine execs, the account has […]
Tag: Digital marketing
Panda Bear rolls out round-the-world radio premieres
Who said traditional radio stations couldn’t be part of a new-fangled digital marketing campaign? Not us, and not Panda Bear or label Domino either. His new album ‘Panda Bear Meets […]
Thom Yorke launched his latest album on Bandcamp
When Thom Yorke released ‘Tomorrow’s Modern Boxes’ as a BitTorrent bundle last year, it attracted some criticism due to fans being required to install BitTorrent’s software to download the album. […]
Facebook prepared its next video moves
The growth of native video on Facebook was one of 2014’s more interesting trends bubbling away, even if it wasn’t until the end of the year that people started talking […]
Instagram cracks down on spam as its valuation shoots up
Justin Bieber lost 3.5m Instagram followers last Thursday. No, not because of some spectacularly ill-advised photograph of him kicking a kitten. Bieber was the most high-profile sufferer of Instagram’s crackdown […]
Universal launches Frank Sinatra 100 app
The latest high-profile artist app is for Frank Sinatra, to celebrate what would have been his centennial year. A joint venture between Universal Music and the singer’s estate, it’s being […]
Have Facebook native video uploads overtaken YouTube video shares?
That’s what social analytics firm Socialbakers is claiming in a new report, with pretty graphs that it claims prove that in November, the number of native Facebook videos shared on […]
Wild Beasts get their own ‘GIF-novel’
Whiskey, music and GIFs… together at last! That’s the high-concept pitch for a project involving band Wild Beasts, animator Mattis Dovier and whiskey brand Jameson, anyway. Wild Beasts and Dovier […]
Jack White and Coldplay get into virtual reality
Jack White and virtual reality technology? Does not compute. Even so, White is one of the latest artists to be taking advantage of VR technology, following in Paul McCartney’s footsteps […]
MC Hammer turns to Twitter to distribute new music
MC Hammer successfully reinvented himself as a tech entrepreneur in recent years, even if the actual startups he founded weren’t that successful. But now he’s combining tech and music in […]
Twitter now helps brands target ads based on app installs
Twitter caused a minor kerfuffle last month when it emerged that its mobile app was tracking other apps installed by users. Now it’s explained what that means for advertisers, with […]
Hachette tests selling books via Twitter
We’ve seen a few artists experiment with selling music directly from tweets through companies like Chirpify and Gumroad. Now the idea is spreading to the book publishing world. Major publisher […]