Tag: digital marketing

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Now jam-bands are getting into user-generated content

US jam-band Umphrey McGee has been getting its fans involved in the music at recent gigs, getting them to text in descriptive words, phrases and pop culture references, which were then filtered backstage and projected onto...
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I-play launches Twitter promotion for iPhone hip-hop game

Mobile games publisher I-play has taken to Twitter to promote its new iPhone game Hip Hop All Star.
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Leann Rimes goes Simlish for The Sims 3 expansion pack

Country star Leann Rimes has re-recorded her You've Ruined Me song in Simlish for the next expansion pack for EA's The Sims 3 game.
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New Michael Jackson album to be sold as album-only on digital

The new Michael Jackson album, This Is It, is likely to be only available as an album download, rather than as individual tracks.
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New Michael Jackson song debuts online

Dying clearly is no impediment to a cross-platform multimedia promotion splurge.
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we7 teams with The Sun and Global Radio for listening parties

UK streaming service we7 has announced its latest two pre-release listening parties, both of which are with big media firms.
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[PIAS] launches digital marketing agency

Indie label group [PIAS] Entertainment has launched a new pan-European digital marketing agency, with the logical title of [PIAS] Digital Marketing.
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Ash launches A-Z digital subscription service

They announced it earlier this year, but UK indie band Ash are kicking off their A-Z Series of singles, working with online retailer Recordstore.co.uk for the digital element.
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Mariah Carey set for mobile and digital webcast

Webcasts are the future! Still! Mariah Carey is the latest artist to go down that road, announcing plans to simulcast a Las Vegas gig this Saturday to mobile phones and other devices.
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Topspin reveals four-step plan for emerging artists

Topspin has a really interesting blog post about its work with an artist called Fanfario, including a four-step plan.
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Ministry of Sound launches MXP4 mixtape

Music format firm MXP4 has announced the launch of a new mixtape module, which lets artists preview a selection of tracks while letting fans mess about with the transitions to create their own mixtapes.
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Report claims multiple online profiles means more royalties for artists

Queensland academic Dave Carter is working on a report analysing whether social networks lead to an increase in income for music artists, and The Music Void has nabbed a preview of its findings.