Tag: digital music marketing
Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories
“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…” It’s interesting that Lauren Wirtzer Seawood...
March 23, 2018
Sandbox 193: Playlisten without prejudice
Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
December 7, 2017
Music Ally Report 400 – 2017 Special: The Ways Ahead
Welcome to the first Music Ally Report of 2017. We ended 2016 by speaking to a wide range of people from around the industry about how the year was for them – outlining the things they were both excited and frustrated...
June 1, 2017
Sandbox 178: Mixed Up
Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
April 26, 2017
Sandbox 177: One Congregation Under A Groove
Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
April 12, 2017
Sandbox 176: All or Nothing
Lead: The gap between albums is getting shorter and the turnover time faster. Add into that the demand to feed multiple social media channels plus the fact that anything can be a single now – and worked simultaneously...
March 29, 2017
Sandbox 175: Music goes all-in on Snapchat
Lead: While everyone is currently flapping about Snapchat in terms of its jaw-dropping $28.3bn valuation after its IPO, it’s important to bring things back to what the app actually does and how its huge audience engages...
March 15, 2017
Sandbox 174: On Air, Video goes live
Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...
March 1, 2017
Sandbox 166: LP RIP
Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
October 19, 2016
In this week’s Sandbox report
Our fortnightly digital music marketing report was published yesterday afternoon. Its lead feature looks at the maturing industry of fan patronage, with artists putting in the effort on sites like Patreon seeing the results.
February 12, 2015
Future Music Marketing: Hits or Hype?
Our next evening event will take place on 16 April, when a panel of experts will be discussing what’s next for digital music marketing, and whether the most talked-about technologies are hits or hype. Up for discussion:...
February 9, 2015