Tag: digital platforms
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Lyor Cohen on fan engagement: ‘Why is every thumb the same size?’
Former WMG exec Lyor Cohen, now running his own company 300 Entertainment, has been fielding questions from fans on Reddit in an Ask Me Anything (AMA) interview. There are some fun nuggets based on his business, which is...
October 24, 2014