January 14th, 2015 by Music Ally

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Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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December 22nd, 2014 by Music Ally Blog

Ed Sheeran may be BFFs with Taylor Swift, but he hasn’t been scared to disagree with her stance on Spotify. Having suggested earlier in the year that the streaming service fuels his real love – playing...

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November 4th, 2014 by Music Ally Blog

Ed Sheeran’s ‘Thinking Out Loud’ is the UK’s number one single this week, but also the latest illustration of how streaming is changing the dynamics of the chart. The song has actually spent 19...

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October 8th, 2014 by Music Ally Blog

Earlier this week, Ed Sheeran was talking publicly about why he sees recorded music as basically a driver for his touring, which by extension is the reason he’s happy to have his music available...

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October 7th, 2014 by Music Ally Blog

Ed Sheeran is the latest artist to talk publicly about streaming and its impact on his income. He’s in the pro camp. “I’m in the music industry to play live. That’s why I make records,...

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August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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July 15th, 2014 by Music Ally Blog

Spotify’s Viral-50 chart has been around for just over a year, but the streaming service wants artists to realise the role it can play in breaking their music. A blog post from the company’s...

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July 15th, 2014 by Music Ally Blog

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...

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July 7th, 2014 by Stuart Dredge

"I'm so happy. Yay!" Ariana Grande (for it is she) is certainly smiling after topping the UK's Official Singles Chart in the first week it factored in streams as well as sales, but the sentiment applies...

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