August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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July 15th, 2014 by Music Ally Blog

Spotify’s Viral-50 chart has been around for just over a year, but the streaming service wants artists to realise the role it can play in breaking their music. A blog post from the company’s...

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July 15th, 2014 by Music Ally Blog

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...

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July 7th, 2014 by Stuart Dredge

"I'm so happy. Yay!" Ariana Grande (for it is she) is certainly smiling after topping the UK's Official Singles Chart in the first week it factored in streams as well as sales, but the sentiment applies...

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June 25th, 2014 by Music Ally Blog

This week’s Music Ally podcast sees our journalists Eamonn Forde and Stuart Dredge discussing the week’s digital music news. Including: The UK’s inclusion of streams in the official singles...

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June 19th, 2014 by Music Ally Blog

This week’s Sandbox digital music marketing report was published last night, including a lead feature exploring the increasingly-cluttered area of pre-release album streams. If everyone else is doing...

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June 18th, 2014 by Music Ally

Sandbox 111 - front cover

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the...

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August 19th, 2013 by Music Ally

vycloner

Video-sharing app Vyclone has been used at gigs by artists like Ed Sheeran, Madonna and No Doubt as part of official marketing campaigns, but now the UK/US startup has its biggest deal yet: One Direction.

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October 24th, 2012 by Music Ally

484 fans created 1,931 clips over the five Ed Sheeran gigs, which Vyclone's technology auto-stitched into 614 multi-angle videos.

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