484 fans created 1,931 clips over the five Ed Sheeran gigs, which Vyclone's technology auto-stitched into 614 multi-angle videos.
October 24th, 2012 by Music Ally
Last week, Atlantic Records UK and mobile startup Vyclone teamed up for a partnership around Ed Sheeran's five-gig run, to create a crowd-sourced video.
October 17th, 2012 by Rob MacAllister
Ed Sheeran uses fans as a film crew to crowdsource his latest official lyric video for fan favourite, 'Give Me Love' via startup Vyclone.
October 17th, 2012 by Music Ally
Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and...
October 12th, 2012 by Music Ally
Fans attending Ed Sheeran's five London shows next week are being nudged to download Vyclone's app and shoot video of Sheeran performing 'Give Me Love'.
August 14th, 2012 by Music Ally
Shazam reports more than half a million interaction during the Olympic Closing Ceremony thanks to the Shazam-enabled NBC Olympics broadcast.
August 3rd, 2012 by Stuart Dredge
The BPI is trumpeting another digital milestone for the UK music industry: 100m sales of digital albums since records were first recorded in 2006. The music body notes that it took four years to reach...
January 6th, 2012 by Music Ally
Atlantic Records UK has been busy creating "new-fangled Google+ profiles" for some of its key artists, according to a tweet from the label's Roz Mansfield.
December 22nd, 2011 by Music Ally
We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.
Not a member yet?
Join now or sign up for a free trial
Access our data archive - thousands of stories dating back to 2002
Sign up via our secure payment processing page
