Tag: elton john

Read More

Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)

This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
Read More

Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
Read More

Elton John: ‘I’ve never downloaded anything in my life. Not even porn!’

Elton John held a press event with YouTube yesterday (24 January) to announce his farewell tour – a 300-date, multi-continent extravaganza that will start in September and run into 2021. While that news dominated the...
Read More

Sandbox 172: Locally Sourced Playlists

Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...
Read More

Jeffrey Katzenberg to judge Elton John YouTube contest

YouTube and Elton John are wheeling out the big guns for their music-video creation contest, which got underway this month.
Read More

Elton John switches to digital

Pop icon Elton John, famed for his multi-thousand-pound trips to record shops to keep up to date with latest music trends, has switched to a digital library. His partner explains that while Elton still prefers the feel of...