Tag: elton john
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018
Elton John: ‘I’ve never downloaded anything in my life. Not even porn!’
Elton John held a press event with YouTube yesterday (24 January) to announce his farewell tour – a 300-date, multi-continent extravaganza that will start in September and run into 2021. While that news dominated the...
January 25, 2018
Sandbox 172: Locally Sourced Playlists
Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...
February 1, 2017
Jeffrey Katzenberg to judge Elton John YouTube contest
YouTube and Elton John are wheeling out the big guns for their music-video creation contest, which got underway this month.
January 11, 2017