eMarketer claims YouTube is ‘close to saturation’ in the UK
Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people,...
February 5, 2018
Smartphones reaching usage tipping-point in the UK
2017 is set to be a tipping point in the UK for the way people access the internet, with smartphones overtaking desktop and laptop computers for the first time. That's in terms of time spent a day, according to research...
September 12, 2017
The US will have 40m augmented-reality users this year
Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
May 23, 2017
Report claims 35.6m Americans will use smart speakers in 2017
Smart speakers like Amazon Echo speaker and its Alexa assistant have been getting plenty of music-industry people excited about its potential to provide new ways to discover and listen to music. With the launch of Google...
May 8, 2017
More than a third of UK ad spend will be mobile this year
Research firm eMarketer has put out some new predictions for the UK’s advertising market, with the headline claim that 36.6% of ad spending will be mobile this year: £6.89bn. “Overall digital ad spend will grow 11.0%...
March 8, 2017
Facebook strategy may shift from live to ‘premium’ video
Facebook’s move into live video in 2016 was aggressive and successful, as indicated by some new research highlighted by eMarketer, which appears to show it overtaking YouTube in this particular online-video category. The...
January 18, 2017
There are 149m messaging-app users in western Europe
Research firm eMarketer has published its latest analysis of the mobile messaging market, claiming that in 2016, messaging apps will be used by 149 million people in western Europe. It claims almost a fifth (so just under...
December 7, 2016
Big growth predicted for Snapchat in the US
Research firm eMarketer has published some new predictions for Snapchat’s growth in its homeland, the US. It claims that 58.6 million Americans will use Snapchat at least once a month in 2016: 28.3% of US smartphone...
August 25, 2016
1.4bn people will use mobile messaging apps in 2015
Research firm eMarketer has published its first estimates for the mobile messaging market, and the figures are big. Its new report claims that 1.4bn people will use mobile messaging apps this year – 75% of smartphone...
November 11, 2015
Mobile ads to overtake print and TV in the UK says eMarketer
The mobile advertising world has been thrown into uproar by the launch of content-blocking apps under Apple’s iOS 9, but analysts continue to predict strong growth for the industry. In the UK, for example, research firm...
October 1, 2015
New figures point to Facebook’s social advertising growth
Research firm eMarketer has published new forecasts for social network advertising revenues, hammering home the point that Facebook is the top dog in that market. It claims Facebook will generate $16.3bn of ad revenues this...
September 24, 2015
Instagram mobile ad revenue to reach $2.81bn by 2017
A new forecast by eMarketer says that Instagram will grow its mobile ad revenue from $595m this year to $2.81bn. To put that in context, that will be equal to 10% of parent company Facebook’s total global ad revenue. “Now...
July 28, 2015