February 26th, 2015 by Music Ally Blog

Facebook announced a new milestone yesterday: more than 2m advertisers on the social network, which is up from 1.5m in July 2014. “You’re creating jobs, sharing new ideas and inspiring all of us to...

Continue reading »

February 26th, 2015 by Music Ally Blog

Facebook’s balance between organic page reach and paid ads is a divisive subject: some artists and marketers rail against the idea of having to pay to reach fans who’ve Liked them, while others are...

Continue reading »

February 25th, 2015 by Music Ally Blog

Facebook’s Internet.org is the social network’s initiative to spread internet access within emerging markets, via mobile phones and deals with operators for free data plans. CEO Mark Zuckerberg has...

Continue reading »

February 25th, 2015 by Music Ally Blog

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various...

Continue reading »

February 25th, 2015 by Music Ally Blog

There’s a long history of companies encouraging stars to set up their own online networks rather than just relying on platforms from MySpace to Facebook. Whalerock is the latest. It’s working with...

Continue reading »

February 20th, 2015 by Music Ally Blog

Facebook’s advertising team has published a new blog post outlining its views on, well, views. “Not all ad impressions are created equal. Increasingly, advertisers, publishers and advertising industry...

Continue reading »

February 20th, 2015 by Music Ally Blog

Remember when Snapchat raised $485m of funding in December valuing the messaging app at $10bn? If your jaw dropped then, it may be hitting the floor again this morning: Snapchat is reportedly looking for...

Continue reading »

February 12th, 2015 by Music Ally Blog

How relevant are your Facebook ads? The social network is going to start telling you. “Beginning this week, we’re going to start showing relevance scores as a visible metric in our ads reporting tools,”...

Continue reading »

February 11th, 2015 by Music Ally Blog

Facebook’s Internet.org is the social network’s initiative to bring the internet to areas and populations that don’t have reliable (or, often, any) internet access. Its latest launch is in India,...

Continue reading »