Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018
Tootoot: Concerts Powered By Fans
(This is a sponsored feature) Where are your fans? It’s one of the most important questions in the modern music industry. Not just in terms of which social networks they’re following you on, but also the hunt for the...
November 16, 2016
Kodaline are making personalised Vines for fans
Irish band Kodaline have found a nifty use for Twitter’s Vine video-sharing app: they’re recording personalised songs for fans using it. Fans are being asked to request a song for a friend on Twitter by tweeting...
December 24, 2014
The next Facebook marketing row could be bundled page posts
The arguments over organic versus paid reach on Facebook have settled down for now: grumbles, maybe, but many marketers are getting to grips with extracting maximum return on investment for their ads. But there may be trouble...
November 12, 2014
Lyor Cohen on fan engagement: ‘Why is every thumb the same size?’
Former WMG exec Lyor Cohen, now running his own company 300 Entertainment, has been fielding questions from fans on Reddit in an Ask Me Anything (AMA) interview. There are some fun nuggets based on his business, which is...
October 24, 2014
Kate Bush asks fans to keep cameraphones in pockets at upcoming gigs
Kate Bush is the latest artist hoping to avoid a sea of cameraphones waving in the air during her concerts, although her chosen method is a polite letter on her website, rather than takedowns or threats. “We have purposefully...
August 25, 2014
Twitter’s head of music on “thinking like a fan”
Twitter Music may have been a damp squib but Twitter is still a powerful tool for musicians in their marketing and connections with fans. Twitter’s head of music, Bob Moczydlowsky, has given a Tedx Hollywood talk on the...
August 14, 2014
Damon Albarn’s new album gets an Everyday Robots web-app
Blur and Gorillaz star Damon Albarn’s first solo album, Everyday Robots, has been given a warm critical reception this year. Now it’s got a nifty web-app to help fans explore the album and related content. The site works...
July 25, 2014
Foo Fighters fans raise $70k to crowdfund a gig in Richmond, Virginia
Live crowdfunding platform Crowdtilt has a new feather in its cap: an apparent promise by Foo Fighters to play a gig in frontman Dave Grohl’s home state of Virginia after fans in Richmond committed $70k in ticket pre-orders....
July 21, 2014
Lady Gaga tells her fans to stop cyberbullying
If you've ever seen a Twitter hate mob of Directioners, Beliebers or Little Monsters in action, it's not a pretty sight: the fanaticism of some fans of One Direction, Justin Bieber and Lady Gaga respectively is genuinely...
August 20, 2013
Bruno Mars gets Treasure Dance site for fans’ Instagram videos
A growing number of musicians are posting videos on Instagram, but Bruno Mars has become one of the biggest yet to solicit and showcase videos from his fans through the photo-sharing app.
July 24, 2013