Tag: fastforward

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SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’

How did Chance the Rapper, Lil Uzi Vert and other artists have such success building an audience on SoundCloud? Because they saw it as more than just a music-streaming service. That’s according to SoundCloud’s director...
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The future of the music industry: blockchain, diversity, hologram Roy Orbison and more

FastForward prides itself on doing things a bit differently from other music-industry conferences, from its diverse speakers and youthful audience to its now-traditional alcohol-fuelled closing panel, with its promise of...
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Diversity in the music industry: ‘We are all part of the solution’

From the recent open letters from women working in the Swedish and Australian music industries condemning harassment to the ‘step up’ storm currently engulfing Grammys organiser the Recording Academy, diversity is a huge...
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Striking the right notes with artist-focused advertising

Forget big-budget TV ads, billboard campaigns and radio promos. How can labels and other music marketers capitalise on new technologies to run the most effective advertising campaigns for their artists? And how will these...
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How NoCopyrightSounds went from YouTube channel to indie label with 1.2bn streams

NoCopyrightSounds first came to the attention of many people in the music industry for its role as the launchpad for Norwegian artist Alan Walker’s track ‘Faded’. How could a YouTube channel devoted to making tracks...
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Jaak CEO warns music industry not to get ‘bored with blockchain’

There is, to put it mildly, a lot of hype and misinformation around the world of blockchain technology, cryptocurrencies and initial coin offerings (ICOs) – including their potential for the music industry. Music Ally...
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Healthy startup life: ‘Read more books and less tweets’

When Alex Kennedy founded his own startup, he was excited about the potential. What he didn’t realise was that the ride would be an emotional and financial rollercoaster.
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Debating the future for music merch and direct-to-fan sales

From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of...
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Music streaming is booming… So what happens next?

The music industry is understandably excited about its streaming-fuelled return to growth over the past couple of years, but there’s also a widespread awareness that this isn’t the time for resting on laurels. The...
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ShaoDow talks artist entrepreneurs: merch, manga and more

Music Ally first encountered British artist ShaoDow earlier this month at AIM’s Indie-Con event in London. Less than a fortnight later, he was holding court at the FastForward conference in Amsterdam. The topic: ‘The...
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Ticketmaster to offer mentoring for FastForward alumni

With two Amsterdam conferences plus a London event under its belt, FastForward is starting to explore the potential for building a network of its young industry attendees. The company has announced a partnership with Ticketmaster...
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Data and music marketing: tips for smarter success

Too often when there’s a data panel at a music-industry conference, the conclusions are 1.) Music marketers are overrun with data in the era of social networks and streaming services, and 2.) That the challenge isn’t...