Earlier this year, music industry analyst Mark Mulligan made waves with an SXSW presentation including a slide on how many inactive users Deezer and Spotify have. A subsequent blog post claiming that...
November 7th, 2012 by Music Ally
Nick Massey explains why Rara is avoiding the freemium route, how devices will unlock the market’s potential and why more tech titans will pile in.
September 15th, 2011 by Music Ally
Remember the days when, before Spotify launched in the US, the existing subscription music services there were saying its freemium model would never work? Maybe time to think again. Both Mog and Rdio have...
June 30th, 2011 by Music Ally
Massively multiplayer online role playing game (MMORPG) World of Warcraft has long been the standout model of subscription business models in the gaming world: around 11.4 million people are currently...
June 1st, 2009 by Music Ally
Forget ''free'' - all the buzz is around ''freemium'' this year. By which we mean services that entice users with an ad-supported free version, before trying to upsell them to a paid premium one.
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