Tag: indie-con

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A&R in the digital age: ‘Learn with your artist and be open to admitting your mistakes’

In a world of streaming, social networks and the ability for any artist to get their music up on digital platforms, how is the role of the label A&R evolving? A panel at AIM’s Indie-Con conference in London today addressed...
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Independent artists talk fans, streaming and digital survival

Around 20,000 new songs are added to streaming services like Spotify every single day. A sobering statistic for an independent artist wondering how they can cut through the noise to reach people who’ll love their music. So...
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Record labels, huh? What are they good for in 2018?

If Music Ally had a pound for every time we’d heard someone predicting The Death Of The Label, we’d have enough money by now to buy at least two of the majors.
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Wellbeing in the music industry: ‘It’s a global myth that mental illness is a weakness’

Modern life is rubbish, as a wise Britpop band once told us. At least, it can be, if digital noise, work pressures and an always-on lifestyle start to get on top of you, or if you're not receiving good enough support for...
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How does UK radio and streaming-playlist plugging work in 2018?

What’s more important for an independent artist in 2018: getting A-listed by prominent radio stations, or bagging some prominent slots on the playlists curated by Spotify and Apple Music? A panel at AIM’s Indie-Con...
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Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time. Hats off to that, then. But also to the...
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Tips for independent artists to make the most of merch

From signed CDs and topical t-shirts to snapbacks and fire-starting jigsaw puzzles, merchandise is a vital income stream for independent artists. How to make the most of it? A panel at AIM’s Indie-Con conference in London...
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Indie #1: How the Passenger album topped the UK charts

Spoiler alert! Passenger's seventh studio album 'Young As The Morning, Old As The Sea' went to number one in the UK last autumn, despite competing with new albums by Bruce Springsteen and Shawn Mendes. At AIM's Indie-Con...
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Breaking a band in 2017: ‘1m streams on Spotify is not enough’

Breaking new artists is the lifeblood of labels, and independent labels are often the wildcatters of the industry, uncovering cutting-edge genres and artists and being the first to bring them to a wider audience. A panel...
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How can we prioritise mental health in the music industry?

For far too long, mental health issues were either totally dismissed or totally ignored by a music business that wallowed in the fact there was never an ‘off’ switch – seeing long working days and excess as part of...
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Mumford and Sons’ Ben Lovett: “We’re out of the ‘oh shit’ stage of streaming’

Streaming music? It’s a positive time for young artists according to Ben Lovett, co-founder of Mumford and Sons and independent firm Communion Music. “I think we’re out of the ‘oh shit’ stage of streaming, and...
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UK grime: how artists ripped up the music industry rulebook

Grime is the UK’s most exciting musical and cultural export in decades, but it’s also fascinating on a business level. Many grime stars have broken through entirely independently, going the DIY route rather than signing...