Tag: influencer marketing

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Kylie Jenner earns *how much* for a sponsored Instagram post?

There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
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Snapchat finally wants to connect influencers with brands

Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
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Slacker Radio debuts a ‘social media influencer’ station

US streaming service Slacker Radio’s latest channel is a partnership with influencer-driven label Heard Well. The channel, Heard Well Radio, will see the likes of Connor Franta, Tyler Oakley and JC Caylen playing songs...
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Facebook leak suggests plans for influencer-marketing tool

Any brand – labels included – trying to work out who to enlist for an influencer-marketing campaign is spoiled for choice when it comes to online-dashboards categorising and ranking influencers. Facebook may be preparing...
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What next for influencer marketing in the music world?

At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
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Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app...
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YouTube stars had greater role in Apple iPhone X launch

A number of journalists are huffing and puffing this week, after it emerged that Apple cut back advance access to its new iPhone X for technology writers, while giving handsets to a handful of YouTube stars. “Apple provided...
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Digital marketing lessons from WMG, Kobalt and Lounge Books

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of...
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Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
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LiveXLive signs up online influencer Amanda Cerny

LiveXLive describes itself as a ‘premium live-music streaming network’ but it’s also making a name for itself working with online influencers. We reported in June about its deal with former Vine star Andrew ‘King...
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Assembly offers dashboard for influencer-marketing campaigns

Influencer marketing is a growing area of marketing activity for labels, as they try to build buzz around artists by forging partnerships with (well, paying) influential online-video and social personalities. Now a Canadian...
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Report: celebrities are flouting influencer marketing guidelines

There’s a lot of excitement around influencer marketing at the moment – including among music-industry marketers – but also concerns about the transparency of this area. Those will only be enhanced by a new report...