June 11th, 2015 by Music Ally Blog

The headline is wilfully facetious but this is an interesting blog from Matt McGowan, who is in charge of strategy & business development at Google and YouTube. He talks about YouTube from a marketing...

Continue reading »

June 3rd, 2015 by Music Ally Blog

Facebook’s Instagram app launched its first ads a year and a half ago in the US, and has since expanded them to eight countries. Yesterday, the company announced what it’s got planned next to continue...

Continue reading »

May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

Continue reading »

April 29th, 2015 by Stuart Dredge

@jaredeberhardt - Instagram music launch

Remember Twitter #music? That move into music discovery didn't work out so well for the social network. Let's hope Instagram @music goes better, eh? Launched today, it's a different beast to what Twitter...

Continue reading »

April 9th, 2015 by Stuart Dredge


One of the big themes of today's AIM Music Connected conference is the enthusiasm for experimentation among indie labels – not just for the music they put out, but around how they put it out, and how...

Continue reading »

March 24th, 2015 by Music Ally Blog

Clearly, the number of unofficial ‘turn multiple photos into collage shots for Instagram’ apps triggered some kind of ‘we should really do this ourselves’ switch within Facebook’s photo-sharing...

Continue reading »

March 5th, 2015 by Music Ally Blog

Sony Music was one of the first music firms to test Instagram advertising last year, although the emphasis for the Facebook subsidiary’s ad business has been more on other types of consumer brands. Even...

Continue reading »

February 25th, 2015 by Music Ally Blog

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various...

Continue reading »

January 30th, 2015 by Music Ally Blog

All Def Digital (ADD) is the digital label launched by Russell Simmons last year in partnership with Samsung and Universal Music. Its aim: to build a platform for unsigned artists to compete for attention,...

Continue reading »