July 29th, 2015 by Music Ally

Sandbox 138 cover image

Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships...

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July 28th, 2015 by Music Ally Blog

A new forecast by eMarketer says that Instagram will grow its mobile ad revenue from $595m this year to $2.81bn. To put that in context, that will be equal to 10% of parent company Facebook’s total global...

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June 11th, 2015 by Music Ally Blog

The headline is wilfully facetious but this is an interesting blog from Matt McGowan, who is in charge of strategy & business development at Google and YouTube. He talks about YouTube from a marketing...

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June 3rd, 2015 by Music Ally Blog

Facebook’s Instagram app launched its first ads a year and a half ago in the US, and has since expanded them to eight countries. Yesterday, the company announced what it’s got planned next to continue...

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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April 29th, 2015 by Stuart Dredge

@jaredeberhardt - Instagram music launch

Remember Twitter #music? That move into music discovery didn't work out so well for the social network. Let's hope Instagram @music goes better, eh? Launched today, it's a different beast to what Twitter...

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April 9th, 2015 by Stuart Dredge


One of the big themes of today's AIM Music Connected conference is the enthusiasm for experimentation among indie labels – not just for the music they put out, but around how they put it out, and how...

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March 24th, 2015 by Music Ally Blog

Clearly, the number of unofficial ‘turn multiple photos into collage shots for Instagram’ apps triggered some kind of ‘we should really do this ourselves’ switch within Facebook’s photo-sharing...

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March 5th, 2015 by Music Ally Blog

Sony Music was one of the first music firms to test Instagram advertising last year, although the emphasis for the Facebook subsidiary’s ad business has been more on other types of consumer brands. Even...

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