New twists in the tale of Snapchat and Instagram stories
For a music industry that’s currently thinking hard about digital ‘storytelling’ around artists, the emergence and evolution of the ‘story’ format on social media has been an important development. Led by Snapchat...
May 24, 2017
The US will have 40m augmented-reality users this year
Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
May 23, 2017
Spotify’s Matt Ogle leaves for new job at Instagram
Spotify product manager Matt Ogle has announced that he has left the company for a new job at Instagram. Ogle was the public face of several of Spotify’s algorithmic discovery features, including its Discover Weekly...
May 23, 2017
200m people are now using Instagram Stories
In August 2016, Instagram launched its Snapchat-cloning ‘Stories’ feature, putting people’s ephemeral snaps right at the top of its homescreen to ensure nobody missed them. Eight months on, how has that gone? “Over...
April 18, 2017
From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide
We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
March 31, 2017
Instagram’s most popular user Selena Gomez has deleted its app
With 113 million Instagram followers, Selena Gomez is famously the most popular person on the photo and video-sharing app. However, it turns out she’s deleted the Instagram app from her own smartphone. “She has...
March 17, 2017
Sandbox 173: The GIF that keeps on giving
Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
February 15, 2017
Beyoncé storms Instagram with pregnancy announcement
As you may have heard, Beyoncé is pregnant with twins – or as one Twitter wag put it: “Sad that there are more black people in Beyoncé right now, than in Trump’s entire cabinet team.” We’ll stay on topic in...
February 2, 2017
Instagram Stories may be biting into Snapchat Stories
Instagram’s ‘Stories’ feature was an unashamed copy of Snapchat’s feature of the same name: providing rolling 24-hour snapshots of people’s photos and videos. Instagram’s version caught on quickly to the tune...
January 31, 2017
Could Instagram’s new safety tools win Bieber back
The prospects for Justin Bieber returning to Instagram seem remote, given his recent comments at a gig that “Instagram is for the devil. I think hell is Instagram, I’m 90% sure”. However, if Bieber found interacting...
December 7, 2016
Instagram gets live video and disappearing content
The merry-go-round of social apps grabbing one another’s features continues. Instagram is simultaneously getting a little more like Periscope and a little more like Snapchat. On the former count, Instagram users can now...
November 23, 2016