Tag: instagram

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A year after launch, Instagram publishes new Stories stats

It’s now a year since Instagram added its (by which we mean Snapchat’s) ‘Stories’ feature, for people to share quicker, rawer photos and videos for a short period of time. 12 months on, and the feature now has...
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DeStorm Power ‘Caught’ series claims 10m+ views an episode

American social star DeStorm Power has built up a decent audience on YouTube thanks to his own musical channel, and his appearances in the Epic Rap Battles of History show. In 2017, he has a new music-related hit on his...
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Facebook to launch dedicated app for video creators

Facebook’s next spin-off app will be focused on video creators, according to an announcement made by the social network at the VidCon conference. “Facebook is set to launch a standalone app for video creators later...
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New twists in the tale of Snapchat and Instagram stories

For a music industry that’s currently thinking hard about digital ‘storytelling’ around artists, the emergence and evolution of the ‘story’ format on social media has been an important development. Led by Snapchat...
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The US will have 40m augmented-reality users this year

Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
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Spotify’s Matt Ogle leaves for new job at Instagram

Spotify product manager Matt Ogle has announced that he has left the company for a new job at Instagram. Ogle was the public face of several of Spotify’s algorithmic discovery features, including its Discover Weekly...
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200m people are now using Instagram Stories

In August 2016, Instagram launched its Snapchat-cloning ‘Stories’ feature, putting people’s ephemeral snaps right at the top of its homescreen to ensure nobody missed them. Eight months on, how has that gone? “Over...
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From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide

We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
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Instagram’s most popular user Selena Gomez has deleted its app

With 113 million Instagram followers, Selena Gomez is famously the most popular person on the photo and video-sharing app. However, it turns out she’s deleted the Instagram app from her own smartphone. “She has...
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Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
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Beyoncé storms Instagram with pregnancy announcement

As you may have heard, Beyoncé is pregnant with twins – or as one Twitter wag put it: “Sad that there are more black people in Beyoncé right now, than in Trump’s entire cabinet team.” We’ll stay on topic in...
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Instagram Stories may be biting into Snapchat Stories

Instagram’s ‘Stories’ feature was an unashamed copy of Snapchat’s feature of the same name: providing rolling 24-hour snapshots of people’s photos and videos. Instagram’s version caught on quickly to the tune...