Pandora says get an artist to record an audio message and drive higher engagement
Another day, another Glenn Peoples blog about the importance of Pandora. This time it’s on the direct impact on marketing when an artist records an audio message as part of one of the Pandora Premieres initiative.
August 5, 2016
Instagram Stories go live
Following on from Snapchat Stories, Instagram is not keen to be outdone. It claims that with Instagram Stories “you don't have to worry about over-posting” – which is, frankly, not something that should be widely encouraged,...
August 3, 2016
Instagram doubling down on video in 2016
“We're all drilling for oil in this big field of video. And it's like, where are you going to hit it? What's the next, biggest opportunity?” That’s Instagram CEO Kevin Systrom talking, in an interview with the Hollywood...
July 14, 2016
Twitter Engage shows creator monetisation is the new social battleground
Twitter launched a new app yesterday called Engage, which is aimed at celebrities and other public figures on its service. However, it’s most interesting as part of a wider trend, as social apps and networks scramble...
June 22, 2016
Instagram now has 500m monthly active users
Facebook's Instagram has announced a big new milestone: 500 million monthly active users. What's more, the photo and video-sharing app now has more than 300 million daily active users, double the estimated total of Snapchat. Instagram...
June 21, 2016
Instagram reveals its new tools for businesses
Most of the details were leaked ahead of time, but Instagram has confirmed its plans for new ‘business tools’ on its service. They will involve converting accounts into ‘business profiles’ that will include contact...
June 1, 2016
Instagram boosts its video features with themed channels
Video is becoming ever more important to Instagram, partly because its users want to share and watch it, and partly because it’s a route to more advertising dollars. The latest evidence is the revamp of Instagram’s...
April 15, 2016
David Bowie Blackstar turned into Instagram mini-series
David Bowie’s final album ★ (or ‘Blackstar’) is being reinterpreted as a 16-episode series for Instagram. The company responsible is InstaMiniSeries, which makes episodic programmes for Instagram, and was given...
February 23, 2016
Sandbox 149 – Grat’s Entertainment
Lead: with downloads in decline, we ask if the instant grat, that failsafe of music marketing in recent years, is now under threat. Has streaming pulled the rug from under its feet? Or can they be used to draw in an early...
January 27, 2016
Instagram talks music and musicians: ‘We’re Bieber-safe now!’
“One in four of the most-followed accounts on Instagram are musicians. Music is really core to the experience, and it’s not just the really big acts.” Caroline Drucker should know: she heads up strategic partnerships...
January 15, 2016
Sandbox 146 – Waxing Lyrical
Lead: outside of sheet music, lyrics were once often dismissed as being of peripheral interest. Now they are being put front and centre of marketing campaigns. We look at the acts who have been embracing this most and assessing...
December 2, 2015
Coldplay teased their new album with Instagram clips
Imagine if you had a time machine and could zoom back to 2000, when Coldplay released their debut album, and tell the band that 15 years later, their Instagram teasers for a new LP would be liveblogged by a national newspaper. Admittedly,...
November 25, 2015