BTS beat YouTube’s 24-hour views record for 2018
Despa-WHO-to? K-Pop band BTS are the flavour of the month (again) on YouTube with their new single ‘Fake Love’. According to the video service, the official video did 35.9m views in its first 24 hours: the biggest...
May 22, 2018
First BTS ‘Burn the Stage’ episode does 3.9m views in 15 hours
The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight. The first episode was made available for free on the band’s own channel, with the second (and future)...
March 29, 2018
Sandbox Issue 200: Pod it like it’s Hot
This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...
March 21, 2018
K-Pop stars BTS are getting their own YouTube Red series
YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...
March 14, 2018
Jukedeck takes its AI music to Korea with K-Pop collaboration
2018 may be the year of the AI/human music collaboration. British AI music startup Jukedeck is the latest company to work with musicians in an effort to show it’s a friend not a foe for human creators. The firm has teamed...
February 27, 2018
BTS included: Spotify hails its 6.6bn K-Pop streams since 2015
Spotify users have streamed 6.6bn songs from K-Pop artists since the company launched its K-Pop hub in 2015, racking up more than 14.4bn minutes of listening. That’s according to a blog post published by Spotify yesterday...
November 24, 2017
K-Pop band BTS are world-record breakers on Twitter
South Korean boy-band BTS made a splash at the American Music Awards last weekend, and now they’re breaking records on Twitter too. They’ve been included in this year’s Guinness Book of World Records for “having...
November 23, 2017
K-Pop band BTS team up with Line for characters and merch
Japanese messaging app Line has always made a big thing of its animated characters, which are used as ‘stickers’ in its users’ conversations, as well as appearing in mobile games, merchandise and cartoons. Now the...
October 23, 2017
Music Ally Report 360 – Seoul Music
Our cover feature looks at the rise of K-pop and how it is changing South Korea's musical export potential as well as how music companies spot and develop new talent there. K-pop totally dominates music sales in the country...
February 18, 2015
Alibaba tipped to invest $90m in K-Pop firm SM Entertainment
Here’s an interesting deal in the making: Chinese e-commerce firm Alibaba is reportedly planning to invest at least $90m in a stake in South Korean music firm SM Entertainment. The latter is one of the top K-Pop stables,...
November 30, 2014
Sandbox 117 – Video budget: Making promos on a shoestring
Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
September 24, 2014