Sandbox 185: Simply the worst
Lead: History tends to be written by the winners and that is why we almost exclusively hear about campaigns that worked brilliantly and left everyone involved covered in glory – where the marketing team and artist were...
August 7, 2017
Sandbox Issue 183: Phrase Book, using digital to market non-english-speaking acts
Lead: Acts outside of the US/UK centre of pop gravity used to be the exception rather than the rule – the true outliers of music. Digital in general and social media in particular have changed that, letting them rewrite...
July 5, 2017
Kasabian play Fantasy Football with Spotify stream counts
Kasabian love football: if you didn't already know the band were keen fans of Leicester City, their recent launch of a branded fashion line for the club made it clear. Now label Sony Music is getting all footbally with...
June 21, 2017
Sandbox 178: Mixed Up
Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
April 26, 2017
Kasabian take to Twitch for music and game live streams
Kasabian are the latest band to work with Amazon on a digital marketing campaign, and in their case, Amazon’s live-video subsidiary Twitch is playing a major role. Yesterday, the band visited Twitch’s studios in London...
April 18, 2017
Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution
Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you...
February 11, 2015
Vevo launches in Poland while planning Demi Lovato London gig
A busy week for music videos service Vevo, which has launched in Poland and revealed its third Vevo Presents gig for the UK.
May 17, 2013
Kasabian go ‘Live!’ with new iPhone app
A new "mobile app from Kasabian featuring Test Transmission, AAA and The Sergery", although it is unclear whether or not this is the band's official app.
November 21, 2012
Sandbox issue forty-four: Turning the digital page on music magazines
- Turning the digital page on music magazines - Digital campaigns: Androp, Hatsune Miku, Kasabian, The Pierces, Ministry of Sound, Bon Jovi, Ed Sheeran and Adele - Speculations around Facebook's F8 developer conference -...
September 22, 2011
Two great new ways to play Guitar Hero
Plastic guitars? SO last year... Two new admirably bonkers interfaces for music games have been shown off.
October 28, 2009
Opinion: Do pre-release album streams encourage cherry-picking?
I've abandoned Spotify and iTunes this morning in favour of MySpace, listening to pre-release streams of the new albums by Kasabian and Little Boots.A few plays later, and I've got a pretty good idea which tracks...
June 3, 2009