Tag: kygo

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Google’s latest search feature is official posts from musicians

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
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Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...
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Sandbox 171 – The Rise Of Geofilters

  Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are...
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Kygo gets his own ‘Carry Me’ virtual reality experience

Dance star Kygo is the latest musician exploring virtual reality technology, launching an app called ‘Carry Me’ for PlayStation VR and Oculus Rift. For now, it’s only available in the US, Canada and Mexico though....
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Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154

The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
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Campaigns: Kygo goes Shazam – Samdbox 156

Here comes another piggyback ride. Kygo has been teasing the public with singles and remixes since 2013, building a steady buzz ahead of his debut album, Cloud Nine. Now in the run up to its release on May 13th, he’s...
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Sandbox 156 – Prime Time

Amazon Prime Music has anywhere between 46m and 80m users globally and yet it rarely features in music marketing campaigns. Is this an enormous missed opportunity or a service with such light engagement that more effort on...
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Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...