Tag: laura marling

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Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time. Hats off to that, then. But also to the...
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Lessons from Kobalt’s Laura Marling pre-save campaign

At our recent Sandbox Summit conference, Kobalt Music Recordings’ David Emery outlined three lessons learned from running a Spotify pre-save campaign for Laura Marling. Now he’s turned the talk into a blog post, which...
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Kobalt explains its Laura Marling Spotify ‘pre-save’ campaign

Earlier this week, we reported on Kobalt’s campaign to get fans of Laura Marling to “pre-save” her next album ‘Semper Femina’ to their Spotify collections and playlists ahead of its release in March 2017. We...
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Laura Marling fans can ‘pre-save’ her new album on Spotify

In the streaming age, what’s the equivalent of pre-ordering an album? On Spotify, it’s the ability for fans to ‘pre-save’ it to their collections and playlists. It’s a new feature for the streaming service, with...
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Dice to hold second Girls Music Day on 23 July

Live-music startup Dice.fm is holding its second Girls Music Day later this month, to inspire young women to get involved in a range of jobs within the music industry.
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UMG gets in early to location-based messaging app Traces

Universal Music Group is the first partner for a new location-based messaging app called Traces, which is launching officially at SXSW this week. The app blends location, messaging and augmented reality (AR) features to get...
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Laura Marling gets HTML5 digital poem called The Beast

The latest artist to benefit from some HTML5 digital wizardry is Laura Marling. She worked with creative agency Studio Juice and artist group Shynola on an "interactive, animated digital poem" called The Beast.