Tag: mark mulligan

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Could Deezer test ‘user-centric’ streaming licensing?

Midia Research’s Mark Mulligan tends to focus on analysis and predictions rather than breaking news, but yesterday he claimed a scoop: that Deezer is exploring an alternative form of licensing. Specifically, the ‘user-centric’...
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Ed Sheeran ‘vehemently opposed’ to secondary ticketing

Ed Sheeran is “deeply concerned” about secondary ticketing, according to his representatives. And no surprise: after tickets for his next set of UK concerts went on sale, they quickly appeared on secondary sites for massive...
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Lefsetz and Mulligan assess Amazon Music Unlimited

Sorry, Lefsetz and Mulligan aren’t a 70s folk duo – although it’s a thought. Prominent industry commentators Bob Lefsetz and Mark Mulligan have been having their say on Amazon Music Unlimited, which launched yesterday. Lefsetz...
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Streaming growth may be ‘haunted by advance payments’

Music-streaming revenues are still growing at a decent clip, but how much of that growth comes from payments for streams versus payments of advances to major labels? Midia Research’s Mark Mulligan has been calculator-bashing...
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Are $0.99 price promotions the new freemium for Spotify?

Reports that Spotify has added seven million more subscribers taking it to 37 million in total are sparking discussion about the company’s freemium funnel. Midia Research’s Mark Mulligan noted that Spotify’s $0.99-for-three-months...
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Mark Mulligan: ‘The role of curated playlists has accelerated’ (#midem)

Here's a few stats to conjure with. In December 2014, Spotify's Today's Top Hits playlist had 2.3 million followers and was generating 35.4m monthly streams. By April 2016, those had increased to 7.8 million followers...
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‘Something needs to give’ for Spotify model. But what?

The industry is still picking over Spotify’s financial results for 2015, with consultant Mark Mulligan the latest to weigh in. His analysis of the figures raises some sharp points, including the fact that Spotify’s...
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When will Apple stop selling music downloads?

In 2016, Apple is managing two digital-music services: its iTunes downloads store and its Apple Music streaming service. So when will it turn off the former to concentrate fully on the latter? 2020, claims industry consultant...
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The future of music: VR, blockchain… and Radiohead making Minecraft videos?

What does the future hold for the music industry and its artists? A panel at AIM’s Music Connected conference in London this afternoon discussed exactly that. The panel comprised Bas Grasmayer of Music X Tech X Future;...
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Adele’s streaming stats for ‘Hello’ still surging

A quick update on the streaming performance of Adele’s new single ‘Hello’. Over the weekend it passed 100m Spotify streams just two weeks after its release: an even more impressive total when you consider that her older...
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Mark Mulligan predicts 6m Apple Music subscribers by Christmas

Midia Research’s Mark Mulligan has been crunching the first numbers on Apple Music subscriptions. He concludes that while more than 1.5m of the 6.5m people who paid for their first month’s membership are likely to...
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Why YouTube is the new subculture for kids

A blog post by industry consultant Mark Mulligan was being widely shared this weekend, for its neat encapsulation of why children flock to YouTube personalities like PewDiePie whose appeal escapes their parents. In fact,...