June 12th, 2015 by Music Ally Blog

This is a fun and quite lovely bit of marketing. Mew worked with Microsoft Office 365 (no – come back!) to help round up 1,000 fans to contribute to the video for ‘The Night Believer’, a track taken...

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June 11th, 2015 by Music Ally Blog

The headline is wilfully facetious but this is an interesting blog from Matt McGowan, who is in charge of strategy & business development at Google and YouTube. He talks about YouTube from a marketing...

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May 28th, 2015 by Music Ally Blog

One for marketing and advertising teams to toss their morning tea/coffee/gingivitis-beckoning “energy” drink in the air in joy. Twitter has launched Audience Insights that, as the name suggests, gives...

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April 16th, 2015 by Stuart Dredge

panel2

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or...

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April 9th, 2015 by Stuart Dredge

marketing-panel

The final panel at AIM's Music Connected conference in London today focused on social media. Specifically, the question of whether it's "bullshit" or not. Moderated by Motive Unknown's Darren Hemmings...

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April 9th, 2015 by Stuart Dredge

liars

One of the big themes of today's AIM Music Connected conference is the enthusiasm for experimentation among indie labels – not just for the music they put out, but around how they put it out, and how...

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March 25th, 2015 by Music Ally Blog

Here’s some more data from the booming mobile games industry, which is being watched with interest by music firms. Finnish developer Supercell reported its 2014 financials yesterday, with its revenues...

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March 23rd, 2015 by Music Ally Blog

A new face at Spotify who could be very significant as the streaming service gears up to compete against Apple and Google/YouTube in the year ahead. Seth Farbman is joining the company in what AdAge describes...

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March 5th, 2015 by Music Ally Blog

Mobile analytics firm App Annie has published a chart of the 52 top grossing apps publishers of 2014, based on their revenues on iOS and Android. Why 52? Because the company has turned the chart into a...

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