December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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November 30th, 2014 by Music Ally Blog

Here’s an interesting deal in the making: Chinese e-commerce firm Alibaba is reportedly planning to invest at least $90m in a stake in South Korean music firm SM Entertainment. The latter is one of the...

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November 30th, 2014 by Music Ally Blog

The IFPI published its latest Investing In Music report yesterday, working out labels’ annual spending on A&R and marketing for their artists. Big numbers, as ever, but the real interest is in seeing...

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July 15th, 2014 by Music Ally Blog

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...

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June 23rd, 2014 by Music Ally Blog

When Spotify launched a series of TV ads last year, it was a big talking point within the industry – even if much of that chatter was people scratching their heads about why the ads didn’t actually...

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September 3rd, 2013 by Music Ally

Heard of Nicholas Megalis? More than 2.5m users of Twitter's Vine app have: he's one of the most popular accounts on the service, despite largely flying below the radar elsewhere.

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August 20th, 2013 by Music Ally

ladygaga

If you've ever seen a Twitter hate mob of Directioners, Beliebers or Little Monsters in action, it's not a pretty sight: the fanaticism of some fans of One Direction, Justin Bieber and Lady Gaga respectively...

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August 14th, 2013 by Music Ally

Sandbox FC 91

Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the...

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July 30th, 2013 by Music Ally

james_blunt

But it's a thought, isn't it? James Blunt made headlines yesterday after fans of other artists received a promotional email for the singer/songwriter's new song 'Bonfire Heart', despite having never signed...

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