April 16th, 2015 by Stuart Dredge

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Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or...

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April 9th, 2015 by Stuart Dredge

marketing-panel

The final panel at AIM's Music Connected conference in London today focused on social media. Specifically, the question of whether it's "bullshit" or not. Moderated by Motive Unknown's Darren Hemmings...

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April 9th, 2015 by Stuart Dredge

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One of the big themes of today's AIM Music Connected conference is the enthusiasm for experimentation among indie labels – not just for the music they put out, but around how they put it out, and how...

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March 25th, 2015 by Music Ally Blog

Here’s some more data from the booming mobile games industry, which is being watched with interest by music firms. Finnish developer Supercell reported its 2014 financials yesterday, with its revenues...

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March 23rd, 2015 by Music Ally Blog

A new face at Spotify who could be very significant as the streaming service gears up to compete against Apple and Google/YouTube in the year ahead. Seth Farbman is joining the company in what AdAge describes...

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March 5th, 2015 by Music Ally Blog

Mobile analytics firm App Annie has published a chart of the 52 top grossing apps publishers of 2014, based on their revenues on iOS and Android. Why 52? Because the company has turned the chart into a...

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February 25th, 2015 by Music Ally Blog

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various...

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January 14th, 2015 by Music Ally

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Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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December 3rd, 2014 by Music Ally

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Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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