March 23rd, 2015 by Music Ally Blog

A new face at Spotify who could be very significant as the streaming service gears up to compete against Apple and Google/YouTube in the year ahead. Seth Farbman is joining the company in what AdAge describes...

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March 5th, 2015 by Music Ally Blog

Mobile analytics firm App Annie has published a chart of the 52 top grossing apps publishers of 2014, based on their revenues on iOS and Android. Why 52? Because the company has turned the chart into a...

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February 25th, 2015 by Music Ally Blog

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various...

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January 14th, 2015 by Music Ally

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Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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December 3rd, 2014 by Music Ally

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Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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November 30th, 2014 by Music Ally Blog

Here’s an interesting deal in the making: Chinese e-commerce firm Alibaba is reportedly planning to invest at least $90m in a stake in South Korean music firm SM Entertainment. The latter is one of the...

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November 30th, 2014 by Music Ally Blog

The IFPI published its latest Investing In Music report yesterday, working out labels’ annual spending on A&R and marketing for their artists. Big numbers, as ever, but the real interest is in seeing...

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July 15th, 2014 by Music Ally Blog

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...

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June 23rd, 2014 by Music Ally Blog

When Spotify launched a series of TV ads last year, it was a big talking point within the industry – even if much of that chatter was people scratching their heads about why the ads didn’t actually...

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