Tag: marketing

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NPR and the Guardian get Gorillaz album stream a week before launch

Next week sees the release of the new album from cartoon-hop band Gorillaz, Plastic Beach.
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Open ID fan logins working well for Lady Gaga

89% of users who visit Lady Gaga's website sign on with an external site's login - Facebook, Twitter or MySpace. The stat was revealed at an Open ID User Experience Summit last week, and should provide food for thought for...
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Rascal Flatts to release digital album for two weeks only

Nothing needs to get deleted in the digital world, right? But that's not to say it can't be for marketing purposes. Rascal Flatts has teamed up with Lyric Street for a 14-track compilation album, 14 Love Songs For The 14th.
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MySpace debuts transatlantic webcast with Hot Chip

Hot Chip are the latest band to livestream one of their gigs online, working with MySpace and tech firm Livestream to webcast a New York show last weekend.
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Indie label goes free for February

US indie label Exit Stencil has decided to make almost its entire back catalogue available for free as downloads from its website, for the month of February.
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Shinobi Ninja talk branded iPhone gaming

New York band Shinobi Ninja have been talking about their new marketing wheeze - an iPhone game that unlocks new content when players attend a real-world gig by the band.
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Web game JamLegend passes 1m users

Remember JamLegend? It's like the web-game equivalent of Guitar Hero or Rock Band - with players tapping keys in time to falling dots to play a song. The company says it now has more than one million registered users, who...
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Blink 182 guitarist hoping for big bucks from D2C album

Blink 182's Tom DeLonge is self-releasing the new album from his other band Angels & Airwaves, giving the music away for free with the intention of racking up 20 million downloads via brand partnerships.
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OK Go’s viral video is now a lot less viral

Remember OK Go and their treadmill video? It went viral, helped by the hundreds (if not thousands) of blogs and sites embedding it in stories. Not any more though: according to Techdirt, the band's label (Capitol Records)...
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La Roux album blocked from Spotify’s free users

La Roux's debut album and its singles have been blocked on the free version of Spotify, with users presented with a message saying "This is a Spotify Premium exclusive. It will later be made available in Spotify Free". The...
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Ralph Watson: advanced web presence for artists on a budget

Music Ally's Ralph Watson is a musician in his own right, who's spent recent months getting his hands mucky with various DIY technologies to revamp his website, launch an iPhone app, and kickstart a promotional campaign around...
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Man promotes own band on Google Street View

Grassroots digital marketing stunt of the week comes from Nate Heagy of Canadian band Fear Salesman. He made a sign with the band's name and kept it in his car boot until he spotted a Google Street View van, taking photographs...