Tag: marketing

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Sony eschews apps in favour of mobile-optimised artist sites

Not everyone is jumping onto the iPhone apps bandwagon we wrote about in the Music Ally Report yesterday.
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Columbia to use QR codes in Passion Pit campaign

Columbia Records has teamed up with We Love Mobile to launch a campaign for Passion Pit's debut album.
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Now Neil Diamond has an iPhone app

Neil Diamond is the latest artist to join the App Store gold-rush, with an app promoting his upcoming festive album A Cherry Cherry Christmas.
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EMI to sell instant live recordings with Abbey Road Live

EMI has announced plans for an intriguing new service called Abbey Road Live, which will mix, master and distribute recordings of live gigs to fans soon after they finish. The mixing and mastering will be done on-site, and...
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Beatles Double Post

Beatles to get digital release… on USB apples Apple Corps and EMI have announced plans to release a limited-edition run of 30,000 Beatles Stereo USB Apples on 7 December. Yep, apple-shaped USB drives, preloaded with...
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Spotify launches first TV ad

It may boast about having spent less than £5,000 marketing its service in the UK, but Spotify has allowed its marketing team to break into their piggybank for a TV advert in Sweden.
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Microsoft loses Zune marketing boss to UMG

Microsoft's eagerly-awaited Zune HD goes on sale in three weeks time, but the company'' general manager of Zune global marketing has just jumped ship.
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Amazon launches 29p Mercury Prize promotion

Amazon UK's MP3 store continues its bullish marketing, with a track from each nominee for this year's Mercury Prize being sold for £0.29.
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Mysterious Zune `Pink’ app set for launch

God bless loose-lipped advertising execs. Microsoft is planning to launch some kind of Zune-based mobile application in the next few months.
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Yeah Yeah Yeahs rush-release new album after online leak

The Yeah Yeah Yeahs have announced that their new album will be released digitally next week, three weeks before its intended release date. Why? Because it's leaked online.