Pokemon Go has doubled Nintendo’s value to $42.5bn
Is hunting Pokemon in the (augmented) real world a fad? It’s still too early to tell, but the release of mobile game Pokemon Go has had a startling effect on Nintendo’s share price.
July 20, 2016
Spotify launches new video ad offering, Calvin Harris becomes a Spotify “billionaire”
Coca-Cola, Ford, McDonald’s and NBC Universal Pictures are among the launch partners that will be using two new video products on Spotify For Brands – Spotify’s marketing platform. The first product, Video Takeover,...
September 12, 2014
Spotify adds branded apps from Intel and McDonald’s
Spotify’s push to have more brands on its apps platform is paying off, with the launch of new apps from Intel and McDonald’s. The former has launched Sifter, an Echo Nest-powered recommendation app that sorts...
June 8, 2012
With Teeth: Reactions from Twitter to Spotify’s Branded Apps
Today Spotify announced that it was to launch branded apps in conjunction with Coca-Cola, Reebok, McDonald’s, Intel and AT&T. So, I thought I’d gauge intial response from my followers on Twitter. Below is...
April 18, 2012