Spanish MCN 2btube launches a dedicated music division
You don’t hear as much about multi-channel networks (MCNs) in 2017 as you did two or three years ago: most have frantically rebranded themselves as ‘original content studios’ or somesuch, once the MCN term grew stale. Still,...
May 12, 2017
Facebook Collections could match Snapchat Discover
Facebook is working on another new feature that seems inspired by Snapchat, although this time it’s nothing to do with photos or selfie videos. According to Business Insider, the new feature is called ‘Collections’...
December 7, 2016
Warner Bros takes control of $100m MCN Machinima
Another multi-channel network has found a home within a big, traditional-media company. Film studio Warner Bros is taking full control of Machinima in a deal that reportedly values the latter company at just under $100m....
November 21, 2016
Justin Bieber-backed Shots is now a creative studio
Back in November 2013, a selfie-sharing app called Shots of Me launched touting financial backing from Justin Bieber. After an initial burst of publicity, it quietly built an audience of teenagers under the radar: not a failure...
October 10, 2016
Steve Aoki runs Twitch equivalent of No Copyright Sounds
YouTube channel No Copyright Sounds, which provides copyright-free music for gamers to use in their videos, has been a big under-the-radar success – although spawning Alan Walker’s ‘Faded’ brought it to wider attention....
October 3, 2016
Kobalt replaces UMG as music partner for MCN AwesomenessTV
Kobalt is the latest music company hoping to unearth more musical gems on YouTube and other video / social services. It has announced a partnership with Dreamworks-owned multi-channel network AwesomenessTV to work with some...
September 26, 2016
YouTube, MCNs and the future for digital talents
“In the music industry, there’s a common belief that the majority of YouTube stars’ money comes from YouTube. The reality is it just doesn’t.” Lewis Silkin’s Cliff Fluet was speaking at The Great Escape on...
May 19, 2016
Nordic MCN United Screens talks YouTube, music and brands
“Being an artist today, it’s not only about being the best at playing guitar. You have to perform in so many other ways.” As the creative director at Nordic multi-platform network United Screens, Georg Herlitz is...
May 18, 2016
DanceOn music MCN has generated 5bn video views
We’ve written a fair amount about multi-channel networks (MCNs) like Maker Studios, BroadbandTV and Fullscreen. One of the most popular MCNs is focused on music, however: DanceOn, whose co-founders include Madonna and...
April 25, 2016
Spotify rolling out video features – but could there be more music?
Spotify revealed plans to add shortform video shows to its service in May 2015, working with a number of YouTube multi-channel networks (MCNs) including some exclusive shows. This week, those plans will finally come to...
January 26, 2016
YouTube Red launches in US with row over creator payouts
Another day, another row about whether creators will get paid for use of their content during a free trial. This time, Taylor Swift isn’t involved: it’s YouTubers wondering whether they’ll get paid for views of their...
October 29, 2015
Comcast launches ‘Watchable’ online video service
American telco Comcast is getting into the online video game, as predicted a few weeks ago, with a service called Watchable. It has launched in the US as an online and mobile video service available to anyone, not just Comcast’s...
September 30, 2015