Motive Unknown boss talks marketing, merch and Spotify
In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people,...
July 20, 2018
Merch Cat launches direct-to-fan merchandise app for live shows
Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and...
July 18, 2018
Startup MerchSubs tests the idea of merchandise subscriptions
Here’s a new spin on merchandise, from a Lagos / LA-based startup called MerchSubs that popped up on our feed of new companies on investment site AngelList. “MerchSubs is a subscription platform that helps bands/artists...
July 13, 2018
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Yxng Bane gets a ‘shoppable’ music video with startup mysnapp
The idea of a crossover between music videos and online shopping has been floating around for a long time – it seemed a logical extension of product-placement deals if fans could buy what they were watching in a video. Nobody...
April 4, 2018
Debating the future for music merch and direct-to-fan sales
From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of...
February 15, 2018
ShaoDow talks artist entrepreneurs: merch, manga and more
Music Ally first encountered British artist ShaoDow earlier this month at AIM’s Indie-Con event in London. Less than a fortnight later, he was holding court at the FastForward conference in Amsterdam. The topic: ‘The...
February 15, 2018
Terrible Merch talks music merchandise: ‘Fans do understand quality’
If you are going to give your company a name like Terrible Merch, it’s going to attract questions. Is it a post-modern double bluff? Is it a 'get out of jail free' card? Or is it a sly dig at the competition? For Terrible...
February 12, 2018
Trendwatch: fan relationships 3.0 and the rise of artist services
The first afternoon session in the second day of the NY:LON Connect conference focused on artist services, starting with a speech from Matt Young, EVP of Warner Music Artist Services.
January 24, 2018
K-Pop band BTS team up with Line for characters and merch
Japanese messaging app Line has always made a big thing of its animated characters, which are used as ‘stickers’ in its users’ conversations, as well as appearing in mobile games, merchandise and cartoons. Now the...
October 23, 2017
Report claims music merch was worth $3.1bn in 2016
A couple of recent independent-music conferences has reminded us how important merchandise is as an income stream for artists in the modern industry. Now a new report from the Licensing Industry Merchandisers Association...
May 23, 2017
Bandcamp quadrupled signups by removing ‘fan account’ restrictions
The number of people signing up to Bandcamp quadrupled after it dropped its requirement for people to make a purchase before they could get a ‘fan account’ on the music site. Until recently, the restriction meant that...
February 20, 2017