Tag: merch

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Motive Unknown boss talks marketing, merch and Spotify

In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people,...
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Merch Cat launches direct-to-fan merchandise app for live shows

Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and...
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Startup MerchSubs tests the idea of merchandise subscriptions

Here’s a new spin on merchandise, from a Lagos / LA-based startup called MerchSubs that popped up on our feed of new companies on investment site AngelList. “MerchSubs is a subscription platform that helps bands/artists...
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Sandbox Issue 204: INSTAGRA-Merch

Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
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Yxng Bane gets a ‘shoppable’ music video with startup mysnapp

The idea of a crossover between music videos and online shopping has been floating around for a long time – it seemed a logical extension of product-placement deals if fans could buy what they were watching in a video. Nobody...
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Debating the future for music merch and direct-to-fan sales

From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of...
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ShaoDow talks artist entrepreneurs: merch, manga and more

Music Ally first encountered British artist ShaoDow earlier this month at AIM’s Indie-Con event in London. Less than a fortnight later, he was holding court at the FastForward conference in Amsterdam. The topic: ‘The...
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Terrible Merch talks music merchandise: ‘Fans do understand quality’

If you are going to give your company a name like Terrible Merch, it’s going to attract questions. Is it a post-modern double bluff? Is it a 'get out of jail free' card? Or is it a sly dig at the competition? For Terrible...
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Trendwatch: fan relationships 3.0 and the rise of artist services

The first afternoon session in the second day of the NY:LON Connect conference focused on artist services, starting with a speech from Matt Young, EVP of Warner Music Artist Services.
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K-Pop band BTS team up with Line for characters and merch

Japanese messaging app Line has always made a big thing of its animated characters, which are used as ‘stickers’ in its users’ conversations, as well as appearing in mobile games, merchandise and cartoons. Now the...
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Report claims music merch was worth $3.1bn in 2016

A couple of recent independent-music conferences has reminded us how important merchandise is as an income stream for artists in the modern industry. Now a new report from the Licensing Industry Merchandisers Association...
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Bandcamp quadrupled signups by removing ‘fan account’ restrictions

The number of people signing up to Bandcamp quadrupled after it dropped its requirement for people to make a purchase before they could get a ‘fan account’ on the music site. Until recently, the restriction meant that...