Tag: midem 2015

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SoundCloud boss: ‘Freemium vs. premium debate is not helpful’

Arguing about whether streaming platforms should have ad-supported or subscription only tiers is a pointless discussion, according to SoundCloud founder Alexander Ljung. Instead of arguing over which route is best, the...
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Believe Digital ‘pretty optimistic’ about YouTube-fuelled future

There was plenty of anticipation ahead of yesterday's Midem keynote by YouTube director of global music partnerships Christophe Muller, with expectations of a lively discussion about YouTube Music Key and the payouts YouTube...
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Indie veterans talk YouTube, freemium streaming and emerging markets

The impact of freemium streaming services and YouTube led a discussion between a trio of independent label executives at Midem yesterday, who debated challenges currently faced by their sector. YouTube is both “fantastic...
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Sony Music: Doug Morris backs streaming but cools on ad-supported models

Ad-supported streaming, the soon-to-launch Apple Music and Steve Jobs' vision for iTunes were amongst an anecdote-laden speech at Midem by Sony Music boss Doug Morris, earlier today. The veteran label exec is still flying...
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Facebook, Nielsen, Gumroad and Ryan Leslie talk ‘social 2.0’ at Midem

The key to translating social media shares into sales is providing personalisation, engagement and priceless experiences. That’s according to a panel of social media experts from Facebook, Nielsen and Gumroad, who discussed...
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Fon boss Martin Varsavsky: ‘A battle is being fought in the living room’

A battle between companies fighting to dominate video, audio and automated gadgets is currently going on in the living room space and wi-fi provider Fon is hoping to win audio. Speaking at Midem yesterday, Fon founder...
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Tidal: ‘One of the biggest hindrances to industry growth is misconception’

A senior exec at newly-relaunched streaming service Tidal has proposed a new system for streaming subscription accounting during a keynote speech at the Midem conference. Tidal's chief investment officer, Vania Schlogel,...
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Deezer: ‘We can’t throw out freemium until we have a viable replacement’

Deezer’s newly appointed CEO Hans-Holger Albrecht isn’t worried about Apple’s imminent arrival into the streaming market, and killing freemium isn’t on his agenda, at least not yet. There’s no point doing away...