Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018
Mixcloud will use Gracenote’s MusicID to identify tracks
Gracenote has a new customer for its MusicID music-recognition technology: streaming service Mixcloud. The latter is going to start using MusicID to fingerprint music in the 1,000 hours-plus of DJ sets, radio shows and...
December 21, 2017
Mixcloud premium plans include individual creator subscriptions
Mixcloud’s plans for premium subscriptions will include the ability for individual DJs, curators and podcasters on its platform to launch subscriptions for their mixes and shows. The streaming service’s ambitions to...
October 31, 2017
Mixcloud signs its first direct licensing deal, with WMG
UK-based streaming service Mixcloud has signed a direct licensing deal with Warner Music Group, its first such partnership with a label. The company says it’s working on a premium subscription tier for which such deals...
October 9, 2017
‘People say radio is dead. Actually, radio as content is exploding…’
Are music-streaming services like Spotify a threat to the future of radio? Only if the latter industry thinks of itself purely as a distribution platform, rather than a form of content, according to Mixcloud’s Ben Lawrence....
February 23, 2017
Spotify: ‘Our ad team is building ways for the free product to be profitable’
Music-streaming services are famously unprofitable, with Spotify, Deezer, Napster, Tidal and others all recording losses while they try to build their businesses. Is there a path out of the red and into the black for music-streaming,...
September 26, 2016
Mixcloud has signed up 1m curators: ‘We haven’t killed radio’
Mixcloud might be a near-namesake with music/tech flop Crowdmix, but the former company is still going strong seven years after launching. Today, the UK-based streaming radio service has announced that it has reached the...
August 23, 2016
How the economics of curation benefit emerging artists and fans alike
Digital music services are seeing that listeners want other music fans, not machines, selecting and suggesting what they hear. This is a fascinating turnaround after years of an algorithm-led (and heralded) era that...
August 16, 2016
Mixcloud may add live features to its streaming audio service
Streaming audio service Mixcloud is mulling a move into live content, both in terms of DJs and radio shows broadcasting live using its platform, but also the idea of creating round-the-clock online radio stations using some...
August 10, 2015
Mixcloud talks radio, discovery and live expansion (interview)
What is Mixcloud in 2015? It’s a streaming-audio service with 12m monthly listeners, 1m of whom are uploading DJ sets and radio shows to swell a catalogue that’s already 8m shows strong. It’s a company growing beyond...
August 10, 2015
British startup Chew hopes to be ‘Twitch.tv for DJs’
Twitch for DJs? Amazon’s games live-streaming service has been making moves towards being that itself, with the likes of Deadmau5 and Steve Aoki on board. But British startup Chew sees an opportunity to double down on the...
March 3, 2015
Get Real: How VR and AR Could Change Music Marketing
Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
February 25, 2015