Campaigns: MØ TEAMS UP WITH MICROSOFT FOR A FANZINE – Sandbox 155
Danish pop-singer MØ has teamed up with Microsoft to create a fanzine in collaboration with her fans. It is a fun initiative that combines old-school scrapbooking with digital elements. On the dedicated website moxsurface.com,...
August 18, 2016
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Sandbox 155 – A note from our Sponsors
When the iPhone arrived in 2007, some thought that artist apps would be the future. So there was a gold rush followed by a lot of disappointment. They were expensive to build and hardly anyone used them. Even platforms like...
April 20, 2016
Spotify throws its marketing weight behind MØ and Foster the People
Just as Vevo has its Lift program for emerging artists, so Spotify has Spotlight
March 4, 2014