November 30th, 2014 by Music Ally Blog

This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new...

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November 12th, 2014 by Music Ally Blog

British music startup MusicQubed has another high-profile client: MTV. The latter has launched its new MTV Trax mobile music service, just in time for its EMA awards show in Glasgow this weekend. It follows...

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August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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August 19th, 2014 by Music Ally Blog

MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with...

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July 15th, 2014 by Music Ally Blog

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...

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July 8th, 2014 by Music Ally Blog

It’s become a cliché to suggest that MTV doesn’t play music videos any more – it’s a trap we’ve fallen headlong into in the past. It might be true on the main MTV TV channel,...

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November 1st, 2013 by Music Ally

Another contender has stepped into the music identification space, hoping to challenge its heavyweight champion Shazam.

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August 27th, 2013 by Music Ally

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Inevitably, the MTV VMAs were at the centre of prurient media outrage about a number of the performances (with Miley Cyrus taking most of the heat)

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June 26th, 2013 by Music Ally

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Sony Music is launching a new digital entertainment division, headed by former MTV Networks boss Judy McGrath.

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