British music startup MusicQubed has another high-profile client: MTV. The latter has launched its new MTV Trax mobile music service, just in time for its EMA awards show in Glasgow this weekend. It follows...
November 12th, 2014 by Music Ally Blog
August 25th, 2014 by Music Ally Blog
Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...
August 19th, 2014 by Music Ally Blog
MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with...
July 15th, 2014 by Music Ally Blog
MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable...
July 8th, 2014 by Music Ally Blog
It’s become a cliché to suggest that MTV doesn’t play music videos any more – it’s a trap we’ve fallen headlong into in the past. It might be true on the main MTV TV channel,...
November 1st, 2013 by Music Ally
Another contender has stepped into the music identification space, hoping to challenge its heavyweight champion Shazam.
August 27th, 2013 by Music Ally
Inevitably, the MTV VMAs were at the centre of prurient media outrage about a number of the performances (with Miley Cyrus taking most of the heat)
June 26th, 2013 by Music Ally
Sony Music is launching a new digital entertainment division, headed by former MTV Networks boss Judy McGrath.
April 19th, 2013 by Music Ally
Viacom has taken the wrappers off a new "artist opportunities hub" initiative for its MTV, VH1 and CMT properties, building on the artist websites that it launched for all three last year.